More than half a billion people in the world speak Spanish and video games have

never talked to them. Call of Duty’s most recent game has Mexican characters and

a portion of the in-game campaign happens in Mexico. This was the perfect chance

to connect with the Hispanic community like never before. And music did it.

Mexico has a unique music genre: “El Corrido.” A popular music genre that tells

stories of oppression, conflict, wins, and failure between two sides.

Call of duty presents:

Corrido of Duty.

The first song in history that glorifies the heroes of a video game.

For Call of Duty’s most recent launch, “Banda MS”, the most famous corrido band

in Mexico joined the ranks by creating the “corrido 141”, a song that talks about

teamwork no matter the language and it was included in-game. It was the first time

in the gaming industry that a Mexican regional music artist participated with an

original composition for the soundtrack, but also to be featured in-game. It also

took the main role as the ending credits music.

An action that revolutionized the gaming world and turned upside down the

narrative of this music genre for the first time.

No more songs for villains, now we sing for heroes. A local idea that reached

everyone in the world. Never has a videogame embraced country’s culture like this.

Now when you think of Mexico you will think on the good guys.

And instead of selling a videogame, it connected a community, with a game.