The video starts with timeless scenes from a Western environment at the border between Mexico and US. The sand, the dust of the old New Mexico, and the fever of gold memories. A voice-over seems to be talking to someone as he describes poetically through the images, talking about being chased while seeing some birds and how you must let them chase you to see you shine bright like the sun in a sunset. Every line is part of the heart and mind of Joaquin Murrieta a long-forgotten Mexican hero that fought for their lands and beliefs 200 years ago against racism and discrimination. Just like many other fights nowadays in the same place. It manifests a never-dying hero and his beliefs and searches for peace and justice.

It was the launch of the most recent Amazon Prime Video original production, “La Cabeza de Joaquín Murrieta,” for Mexico and the Hispanic Market in the US. The story of a legend, a hero for the Mexicans and a villain for the “gringos”. The man that inspired the Legend of "El Zorro." We need to portray the character but, most of all, the strength and the endurance of a man against racism and discrimination. What better way than to tell his story with his own words.

AVO: If you’ve ever felt like being pursued, let them chase you. Let them see you shine bright. Gather masses like Gold. You are on the right path.

AVO: If you feel condemned by your origins, break your borders. Remember, we are all the same on the inside. We are all alike on the outside.

AVO: If you lose more than half of your land, take it back, fight for it with a sense of justice. Because things come back where they belong.

AVO: And if they put a price on your head, be priceless. Be the head of something great. Be the head of change.

If they think we are a minority… (hmm)

AVO: (Changes to Spanish)

No saben que en este continente somos medio billón de personas hablando español.

Mucho más que los que hablan inglés.

¿Cuál minoría, cabrones?

Translation: They don’t know that on this continent, we are half a billion people speaking Spanish. Many more than the ones speaking English. Who’s the minority, cabrones.

AVO: (Spanish)

Entonces, vamos a darle vuelta a esto:

Translation: So, let’s turn this around.

AVO: (Spanish)

Aquí, todos somos Murrieta, cabrones.

Siéntete orgulloso de ser quien eres. De ser mexicano.

Vive por hacer historia, no por quedar perdido en ella.

Vive, por algo más grande. Aunque te cueste la cabeza.

Translation: Here, we are all Murrieta, cabrones.

You gotta feel proud of who you are. Of being Mexican.

Live to make history, and avoid to get lost in it.

Live for what’s worth, even if it costs your head.

“La Cabeza de Joaquín Murrieta” is based on the story of a man who became a legend, a hero to the Mexicans, and a villain to the United States. He fought Americans in California with such ferocity that today, his name symbolizes Latin American resistance to the domination of the US. He served as the inspiration for the creation of the well-known character: El Zorro. Many say he is Batman’s Grandfather.