Brand Experience and Activation > Brand Experience & Activation: Sectors

ADDRESS THE INVISIBLE

ARCHER TROY, Mexico City / TECHO & GOOGLE / 2024

Awards:

Shortlisted Cannes Lions
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Overview

Credits

More Entries from Not-for-Profit / Charity / Government in Brand Experience and Activation

24 items

Grand Prix Cannes Lions
THE FIRST EDIBLE MASCOT

Live Brand Experience or Activation

THE FIRST EDIBLE MASCOT

POP-TARTS, WEBER SHANDWICK

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Gold Cannes Lions
MAYO HATERS

Consumer Goods

MAYO HATERS

NOTCO, GUT

(opens in a new tab)
Gold Cannes Lions
THE EVERYDAY TACTICIAN

Gaming-Led Brand Experience

THE EVERYDAY TACTICIAN

XBOX, McCANN

(opens in a new tab)
Gold Cannes Lions
PUB MUSEUMS

Tangible & Spatial Technology

PUB MUSEUMS

HEINEKEN, LEPUB

(opens in a new tab)
Gold Cannes Lions
RICE OF GLORY

Retail Promotions & Competitions

RICE OF GLORY

SUPER EXTRA, MARURI

(opens in a new tab)
Gold Cannes Lions
DOORDASH-ALL-THE-ADS

Retail Promotions & Competitions

DOORDASH-ALL-THE-ADS

DOORDASH, WIEDEN+KENNEDY

(opens in a new tab)
Gold Cannes Lions
COORS LIGHTS OUT

Guerrilla Marketing & Stunts

COORS LIGHTS OUT

COORS BREWING COMPANY, RETHINK

(opens in a new tab)
Gold Cannes Lions
THE LAST BARF BAG

Brand-Owned Experiences

THE LAST BARF BAG

DRAMAMINE, FCB CHICAGO

(opens in a new tab)
Gold Cannes Lions
SWEETHEARTS SITUATIONSHIPS

Launch/Relaunch

SWEETHEARTS SITUATIONSHIPS

SWEETHEARTS, TOMBRAS

(opens in a new tab)
Gold Cannes Lions
SIGHTWALKS

Local Brand

SIGHTWALKS

SOL CEMENT, CIRCUS GREY

(opens in a new tab)
Gold Cannes Lions
CLEAN SPONSORSHIP

Social Behaviour & Cultural Insight

CLEAN SPONSORSHIP

CONSUL, DM9

(opens in a new tab)
Silver Cannes Lions
COORS LIGHTS OUT

Consumer Goods

COORS LIGHTS OUT

COORS BREWING COMPANY, RETHINK

(opens in a new tab)
Silver Cannes Lions
NAKED TRAILS

Consumer Goods

NAKED TRAILS

BEAR NAKED GRANOLA (KELLOGG CEREAL COMPANY), LEO BURNETT

(opens in a new tab)
Silver Cannes Lions
THE GREENPRINT

Automotive

THE GREENPRINT

VOLKSWAGEN NZ, DDB NEW ZEALAND

(opens in a new tab)
Silver Cannes Lions
RENAULT - CARS TO WORK

Automotive

RENAULT - CARS TO WORK

RENAULT, PUBLICIS CONSEIL

(opens in a new tab)
Silver Cannes Lions
HANDSHAKE HUNT

Travel, Leisure, Retail, Restaurants & Fast Food Chains

HANDSHAKE HUNT

MERCADO LIBRE, GUT

(opens in a new tab)
Silver Cannes Lions
THE ORIGINAL MOUTHFUL

Travel, Leisure, Retail, Restaurants & Fast Food Chains

THE ORIGINAL MOUTHFUL

MCDONALD'S, DDB SYDNEY

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Silver Cannes Lions
SOLAR IMPULSE - PRET À VOTER

Not-for-Profit / Charity / Government

SOLAR IMPULSE - PRET À VOTER

SOLAR IMPULSE, PUBLICIS CONSEIL

(opens in a new tab)
Silver Cannes Lions
CHARMOLOGY

Social Engagement & Integration for Live Experience

CHARMOLOGY

LUCKY CHARMS, VML

(opens in a new tab)
Silver Cannes Lions
ALDIDAS

Social Engagement & Integration for Live Experience

ALDIDAS

ALDI UK, McCANN MANCHESTER

(opens in a new tab)
Silver Cannes Lions
THE INVINCIBLES / IPHONE

Use of Mobile & Devices

THE INVINCIBLES / IPHONE

APPLE, TBWA\MEDIA ARTS LAB

(opens in a new tab)
Silver Cannes Lions
INFLATION COOKBOOK

Customer Acquisition & Retention

INFLATION COOKBOOK

SKIPTHEDISHES, DENTSU CREATIVE

(opens in a new tab)
Silver Cannes Lions
THE LAST BARF BAG

Live Brand Experience or Activation

THE LAST BARF BAG

DRAMAMINE, FCB CHICAGO

(opens in a new tab)
Silver Cannes Lions
DREAMCASTER

Live Brand Experience or Activation

DREAMCASTER

AB INBEV - MICHELOB ULTRA, FCB NEW YORK

(opens in a new tab)

More Entries from ARCHER TROY

24 items

Shortlisted Cannes Lions
ADDRESS THE INVISIBLE

Poverty

ADDRESS THE INVISIBLE

TECHO & GOOGLE, ARCHER TROY

(opens in a new tab)
Shortlisted Cannes Lions
CORRIDO OF DUTY

Travel / Leisure

CORRIDO OF DUTY

CALL OF DUTY , ARCHER TROY

(opens in a new tab)
Shortlisted Cannes Lions
ADDRESS THE INVISIBLE

Not-for-Profit / Charity / Government

ADDRESS THE INVISIBLE

TECHO & GOOGLE, ARCHER TROY

(opens in a new tab)
Shortlisted Cannes Lions
CORRIDO OF DUTY

Audio Content

CORRIDO OF DUTY

CALL OF DUTY , ARCHER TROY

(opens in a new tab)
Shortlisted Cannes Lions
CORRIDO OF DUTY

Use of Music

CORRIDO OF DUTY

CALL OF DUTY , ARCHER TROY

(opens in a new tab)
Shortlisted Cannes Lions
ADDRESS THE INVISIBLE

Societal Innovation

ADDRESS THE INVISIBLE

TECHO & GOOGLE, ARCHER TROY

(opens in a new tab)
Shortlisted Cannes Lions
CORRIDO OF DUTY

Social Behaviour

CORRIDO OF DUTY

CALL OF DUTY , ARCHER TROY

(opens in a new tab)
Shortlisted Cannes Lions
CORRIDO OF DUTY

Market Disruption

CORRIDO OF DUTY

CALL OF DUTY , ARCHER TROY

(opens in a new tab)
Shortlisted Cannes Lions
ADDRESS THE INVISIBLE

Partnerships for the Goals

ADDRESS THE INVISIBLE

TECHO & GOOGLE, ARCHER TROY

(opens in a new tab)
NAKED

Direction

NAKED

YAMAHA, ARCHER TROY

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INFINITE POSSIBILITIES

Use of Audio & Radio as a Medium

INFINITE POSSIBILITIES

LEGO, ARCHER TROY

(opens in a new tab)
CORRIDO OF DUTY

Excellence in Music Video

CORRIDO OF DUTY

CALL OF DUTY , ARCHER TROY

(opens in a new tab)
LOVE

Other FMCG

LOVE

MININO PLUS, ARCHER TROY

(opens in a new tab)
CORRIDO OF DUTY

Brand or Product Integration into Music Content

CORRIDO OF DUTY

CALL OF DUTY , ARCHER TROY

(opens in a new tab)
WHO’S THE MINORITY, CABRONES

Script

WHO’S THE MINORITY, CABRONES

AMAZON PRIME VIDEO, ARCHER TROY

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THERAPY BOOK

Good Health and Well-being

THERAPY BOOK

SCRIBE, ARCHER TROY

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ACTION

Consumer Durables

ACTION

SHARP, ARCHER TROY

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HORROR

Consumer Durables

HORROR

SHARP, ARCHER TROY

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DRAMA

Consumer Durables

DRAMA

SHARP, ARCHER TROY

(opens in a new tab)
AS NOT SEEN ON TV

Consumer Durables

AS NOT SEEN ON TV

SHARP, ARCHER TROY

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CORRIDO OF DUTY

Media/Entertainment

CORRIDO OF DUTY

CALL OF DUTY, ARCHER TROY

(opens in a new tab)
CORRIDO OF DUTY

Media/Entertainment

CORRIDO OF DUTY

CALL OF DUTY, ARCHER TROY

(opens in a new tab)
WHO’S THE MINORITY, CABRONES

Cinematography

WHO’S THE MINORITY, CABRONES

AMAZON PRIME VIDEO, ARCHER TROY

(opens in a new tab)
INFINITE POSSIBILITIES

Audio-Led Creativity

INFINITE POSSIBILITIES

LEGO, ARCHER TROY

(opens in a new tab)