The video starts with timeless scenes from a Western environment at the border between Mexico and US. The sand, the dust of the old New Mexico, and the fever of gold memories. A voice-over seems to be talking to someone as he describes poetically through the images, talking about being chased while seeing some birds and how you must let them chase you to see you shine bright like the sun in a sunset. Every line is part of the heart and mind of Joaquin Murrieta a long-forgotten Mexican hero that fought for their lands and beliefs 200 years ago against racism and discrimination. Just like many other fights nowadays in the same place. It manifests a never-dying hero and his beliefs and searches for peace and justice.

It was the launch of the most recent Amazon Prime Video original production, “La Cabeza de Joaquín Murrieta,” for Mexico and the Hispanic Market in the US. The story of a legend, a hero for the Mexicans and a villain for the “gringos”. The man that inspired the Legend of "El Zorro." We need to portray the character but, most of all, the strength and the endurance of a man against racism and discrimination. What better way than to tell his story with his own words.

We aimed to portray California during the fever of gold. Filmed at Durango, MX, we used the exact location that the show used with the same talent only for this hero content. We wanted to feel the heat, the dust and the incredible scenery of that time, but with a feeling of peace & justice against discrimination. We took care of every detail as it was scenes for the show instead of advertising. We used one of the most recognized cinematographers in the country, Adrián Patiño. His ability to take marvelous scenery with daylight is prominent as also he was in touch with the DoP of the series to understand what they wanted to portray on the show. Everything had to be simple, but beautiful. Vintage but modern. Vivid but nostalgic. And we made it possible.

“La Cabeza de Joaquín Murrieta” is based on the story of a man who became a legend, a hero to the Mexicans, and a villain to the United States. He fought Americans in California with such ferocity that today, his name symbolizes Latin American resistance to the domination of the US. He served as the inspiration for the creation of the well-known character: El Zorro. Many say he is Batman’s Grandfather.