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DDB CHICAGO, Chicago / undefined / 2006
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ANN: Bud Light Presents Real Men of Genius.SINGER: Real Men of GeniusANN: This Memorial Day, we salute you Mr. Backyard Bug Zapper Inventor.SINGER: Mr. Backyard Bug Zapper Inventor.ANN: Not content to harmlessly repel insects with lotion, you discovered a way to fry them with electricity until their bodies explode.SINGER: Zap, Kaboom.ANN: Ah the sounds of summer. Crickets chirping. Birds singing. The blood-curdling scream of a moth having 700 volts of electricity shoot through its body.SINGER: Music to my ears.ANN: Every night, a magical explosion of exoskeleton and insect goo that can only mean one thing. Summer’s here.SINGERS: Die bugs, die!ANN: So crack open an ice cold Bud Light, Mr. June Bug Blaster. Then sit back and watch the fireworks.SINGER: Mr. Backyard Bug Zapper Inventor.ANN: Bud Light Beer. Anheuser-Busch, St Louis, Missouri.
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