NIVEA is a global brand specialized in protecting and caring for skin, with a product line designed for the whole family.

Our challenge was to convey the benefits of skin protection through actions that could create an emotional connection with the target audience.

The NIVEA Doll is a toy that is sensitive to UV rays and turns red when exposed to the sun in order to help children learn about the importance of wearing sun block and make parents’ lives easier.

We sought to develop a product that imparted the brand’s values both in form and in function. Not only does it teach children about the importance of sun block, but it has a modern design and the doll’s ethnic appearance is based on that of the average Brazilian to help the target audience identify with it.