Lucky Iron Fish is a B-Corp certified company committed to reducing the effects of iron deficiency across the world. Their primary target market is under developed countries with high levels of iron deficiency like Cambodia.

The Cambodian diet of rice and fish has very little iron and supplements are too expensive for them. This was the first country to benefit from the Lucky Iron Fish.

The brief was simple. Iron supplements are too expensive for the average Cambodian. Cooking with iron pots would work but they use aluminum pots because they are cheaper and lighter to use. So, how could we encourage the local population to place a piece of iron into their pots when cooking? We knew that cooking with iron in the pot would absorb 75% of daily iron intake into their food. The issue was that nobody wanted to do it. That was the challenge to us.

We worked closely with community elders and researched Cambodian culture extensively. We discovered a simple, iconic symbol of health and good luck for Cambodians – A FISH called Try Kantrop .

The Lucky Iron fish was born.

To manufacture it, we studied local design nuances and created a mould. Committed to reducing the effect of iron deficiency for millions, we ensured the project was sustainable. Recycled car brake disks and pads are treated in our labs and melted down to become raw material for the fish. We employ local people to produce the handmade packaging using local weaving methods.