Product Design Lions > Promotional & Bespoke Items
SCHOLZ & FRIENDS, Berlin / CUCULA REFUGEES COMPANY FOR CRAFTS AND DESIGN / 2015
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Overview
Credits
BriefExplanation
CUCULA sticks up for better integration of refugees. The Berlin based company CUCULA is an interior design workshop and an educational program all in one. It is for and together with refugees. ?Launching as a pilot project, CUCULA wants to give people, for whom the doors of society are locked, access to education.
ClientBriefOrObjective
In 2014, more refugees arrived in Europe than ever before. Almost none of them get the chance to stay as immigration laws restrict quick integration and job opportunities.
CUCULA sticks up for better integration of refugees. To demonstrate that concern and promote their refugees’ workshop, a mailing should address politicians and decision makers in the German economy.
Execution
To deliver the message "open doors for refugees", we created an extraordinary mailing: door stoppers made of wood from the refugees’ broken boats stranded in Lampedusa. Each door stopper has a story of its own. The pieces are crafted by refugees from Lampedusa at the CUCULA workshop.
It was important to keep as much of the original surface as possible, so only one side was shaped and polished to create a simple wedge. The original location of the stranded ship was laser-engraved into the bottom side. A packaging made of recycled cardboard with a stand for the door stopper emphasized the idea of an outstanding symbol for an open society and a unique and true evidence of a refugee’s fate.
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