Brand Experience and Activation > Use of Promo & Activation

THE FRIENDSHIP MACHINE

OGILVY ARGENTINA, Buenos Aires / COCA-COLA / 2011

Awards:

Shortlisted Cannes Lions
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Overview

Credits

More Entries from Best Temporary In-Store Displays in a Promotional Campaign in Brand Experience and Activation

24 items

Grand Prix Cannes Lions
AMERICAN ROM

Best New Product Launch/Re-Launch or Multi-Product Promotion at Retail

AMERICAN ROM

KANDIA DULCE, McCANN ERICKSON

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Gold Cannes Lions
MUSICAL FITTING ROOMS

Best Temporary In-Store Displays in a Promotional Campaign

MUSICAL FITTING ROOMS

DDB SINGAPORE

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Gold Cannes Lions
SAVE AS WWF

Best Use of Other Digital Media in a Promotional Campaign

SAVE AS WWF

WORLD WILDLIFE FUND (WWF), JUNG von MATT

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Gold Cannes Lions
4TH AMENDMENT WEAR

Best use of Social Media Marketing in a Promotional Campaign

4TH AMENDMENT WEAR

4TH AMENDMENT WEAR, 4TH AMENDMENT WEAR

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Gold Cannes Lions
AMERICAN ROM

Food and Non-Alcoholic Drinks

AMERICAN ROM

KANDIA DULCE, McCANN ERICKSON

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Gold Cannes Lions
4TH AMENDMENT WEAR

Corporate Image & Information

4TH AMENDMENT WEAR

4TH AMENDMENT WEAR, 4TH AMENDMENT WEAR

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Silver Cannes Lions
GREENBACKS FOR GREENBACK

Best Use of Experiential Marketing in a Promotional Campaign

GREENBACKS FOR GREENBACK

H&R BLOCK, FALLON

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Silver Cannes Lions
DRUNK VALET

Best Use of Experiential Marketing in a Promotional Campaign

DRUNK VALET

BAR AURORA & BOTECO FERRAZ, OGILVY BRASIL

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Silver Cannes Lions
THE MISSING CHILD

Best Use of Guerilla Marketing in a Promotional Campaign

THE MISSING CHILD

INITIATIVE VERMISSTE KINDER, KEMPERTRAUTMANN

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Silver Cannes Lions
SPREAD THE TED

Best Use of Guerilla Marketing in a Promotional Campaign

SPREAD THE TED

TEDX BUENOS AIRES, OGILVY ARGENTINA

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Silver Cannes Lions
FAST FOOD

Best Use of Guerilla Marketing in a Promotional Campaign

FAST FOOD

GLAXO SMITH-KLINE, GREY MEXICO

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Silver Cannes Lions
MUSICAL FITTING ROOMS

Best Use of Ambient in a Promotional Campaign

MUSICAL FITTING ROOMS

DDB SINGAPORE

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Silver Cannes Lions
THE CANVAS EXPERIMENT

Best Temporary In-Store Displays in a Promotional Campaign

THE CANVAS EXPERIMENT

CONVERSE, PERFECT FOOLS

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Silver Cannes Lions
A NEW WARRIOR

Best Online Advertising in a Promotional Campaign

A NEW WARRIOR

GREENPEACE, DDB PARIS

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Silver Cannes Lions
GETAWAY STOCKHOLM

Best Use of Other Digital Media in a Promotional Campaign

GETAWAY STOCKHOLM

MINI, JUNG von MATT

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Silver Cannes Lions
A HUNTER SHOOTS A BEAR

Best use of Social Media Marketing in a Promotional Campaign

A HUNTER SHOOTS A BEAR

BIC, BUZZMAN

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Silver Cannes Lions
CAP RECALL

Alcoholic Drinks

CAP RECALL

JAMES READY, LEO BURNETT TORONTO

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Silver Cannes Lions
A HUNTER SHOOTS A BEAR

Fast Moving Consumer Goods (not including food)

A HUNTER SHOOTS A BEAR

BIC, BUZZMAN

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Silver Cannes Lions
BIG NOSES

Durable Goods

BIG NOSES

BGH, DEL CAMPO NAZCA SAATCHI & SAATCHI

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Silver Cannes Lions
DATED PILLOWS

Durable Goods

DATED PILLOWS

PACIFIC BRANDS, HAPPY SOLDIERS

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Silver Cannes Lions
A NEW WARRIOR

Charities

A NEW WARRIOR

GREENPEACE, DDB PARIS

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Silver Cannes Lions
SPREAD THE TED

Public Health & Safety, Pubic Awareness Messages

SPREAD THE TED

TEDX BUENOS AIRES, OGILVY ARGENTINA

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Silver Cannes Lions
THE MISSING CHILD

Public Health & Safety, Pubic Awareness Messages

THE MISSING CHILD

INITIATIVE VERMISSTE KINDER, KEMPERTRAUTMANN

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Bronze Cannes Lions
THE BREATHE HAPPY SOCIAL EXPERIMENT

Best Use of Experiential Marketing in a Promotional Campaign

THE BREATHE HAPPY SOCIAL EXPERIMENT

FEBREZE, GREY NEW YORK

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More Entries from OGILVY ARGENTINA

24 items

Gold Cannes Lions
THE FRIENDSHIP MACHINE

Ambient Media (Large Scale)

THE FRIENDSHIP MACHINE

COCA-COLA, OGILVY ARGENTINA

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Gold Cannes Lions
THE FRIENDSHIP MACHINE

Fast Moving Consumer Goods

THE FRIENDSHIP MACHINE

COCA-COLA, OGILVY ARGENTINA

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Gold Cannes Lions
THE FRIENDSHIP MACHINE

Special Build

THE FRIENDSHIP MACHINE

COCA-COLA, OGILVY ARGENTINA

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Silver Cannes Lions
SPREAD THE TED

Best Use of Guerilla Marketing in a Promotional Campaign

SPREAD THE TED

TEDX BUENOS AIRES, OGILVY ARGENTINA

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Silver Cannes Lions
SPREAD THE TED

Ambient Media (Large Scale)

SPREAD THE TED

TEDX BUENOS AIRES, OGILVY ARGENTINA

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Silver Cannes Lions
THE FRIENDSHIP MACHINE

Best Consumer Engagement

THE FRIENDSHIP MACHINE

COCA-COLA, OGILVY ARGENTINA

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Silver Cannes Lions
UNSEEN FACES

Innovative Use of Influencers/Creators

UNSEEN FACES

MISSING CHILDREEN & UNICEF, OGILVY ARGENTINA

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Silver Cannes Lions
SPREAD THE TED

Public Health & Safety, Pubic Awareness Messages

SPREAD THE TED

TEDX BUENOS AIRES, OGILVY ARGENTINA

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Silver Cannes Lions
TANG SHAKER

Special Build

TANG SHAKER

TANG, OGILVY ARGENTINA

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Silver Cannes Lions
SILHOUETTES IN MEMORIAM

Charities, Public Health & Safety, Public Awareness Messages

SILHOUETTES IN MEMORIAM

OGILVY ARGENTINA

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Bronze Cannes Lions
SILHOUETTES IN MEMORIAM

Best Use of Ambient Media: Large Scale

SILHOUETTES IN MEMORIAM

OGILVY ARGENTINA

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Bronze Cannes Lions
POOLBALL

Ambient Media (Large Scale)

POOLBALL

OGILVY ARGENTINA

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Bronze Cannes Lions
TEDX HAIRDRESSERS

Best Consumer Engagement

TEDX HAIRDRESSERS

TED, OGILVY ARGENTINA

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Bronze Cannes Lions
HAIR CONDITIONING

Banking, Investment & Insurance

HAIR CONDITIONING

SANTANDER, OGILVY ARGENTINA

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Bronze Cannes Lions
RUGBEER

Bars, Restaurants & Stores, etc.

RUGBEER

CERVEZA SALTA, OGILVY ARGENTINA

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Bronze Cannes Lions
SPREAD THE TED

Charities, Public Health & Safety, Public Awareness Messages

SPREAD THE TED

TEDX BUENOS AIRES, OGILVY ARGENTINA

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Bronze Cannes Lions
MINIVARSKY

Sports: Digital & Social

MINIVARSKY

DIRECTV, OGILVY ARGENTINA

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Shortlisted Cannes Lions
THE FRIENDSHIP MACHINE

Titanium and Integrated

THE FRIENDSHIP MACHINE

COCA-COLA, OGILVY ARGENTINA

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Shortlisted Cannes Lions
TEDX HAIRDRESSERS

Best Use of Guerilla Marketing in a Promotional Campaign

TEDX HAIRDRESSERS

TED, OGILVY ARGENTINA

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Shortlisted Cannes Lions
MOM CALLING CARDS

Best Use of Guerilla Marketing in a Promotional Campaign

MOM CALLING CARDS

AMMAR, OGILVY ARGENTINA

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Shortlisted Cannes Lions
GLAM SHELF

Best Temporary In-Store Displays in a Promotional Campaign

GLAM SHELF

UNILEVER, OGILVY ARGENTINA

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Shortlisted Cannes Lions
THE FRIENDSHIP MACHINE

Best Temporary In-Store Displays in a Promotional Campaign

THE FRIENDSHIP MACHINE

COCA-COLA, OGILVY ARGENTINA

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Shortlisted Cannes Lions
MOM CALLING CARDS

Ambient Media & Print Collateral, Non-Mail (Small Scale)

MOM CALLING CARDS

AMMAR, OGILVY ARGENTINA

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Shortlisted Cannes Lions
SILHOUETTES IN MEMORIAM

Charity and Not for Profit

SILHOUETTES IN MEMORIAM

OGILVY ARGENTINA

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