Brand Experience and Activation > Culture & Context

THE SWEAT SIDE OF SPONSORSHIP

ISLA REPUBLICA, Sao Paulo / GATORADE / 2024

Awards:

Shortlisted Cannes Lions
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Overview

Credits

More Entries from Breakthrough on a Budget in Brand Experience and Activation

24 items

Grand Prix Cannes Lions
THE FIRST EDIBLE MASCOT

Live Brand Experience or Activation

THE FIRST EDIBLE MASCOT

POP-TARTS, WEBER SHANDWICK

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Gold Cannes Lions
MAYO HATERS

Consumer Goods

MAYO HATERS

NOTCO, GUT

(opens in a new tab)
Gold Cannes Lions
THE EVERYDAY TACTICIAN

Gaming-Led Brand Experience

THE EVERYDAY TACTICIAN

XBOX, McCANN

(opens in a new tab)
Gold Cannes Lions
PUB MUSEUMS

Tangible & Spatial Technology

PUB MUSEUMS

HEINEKEN, LEPUB

(opens in a new tab)
Gold Cannes Lions
RICE OF GLORY

Retail Promotions & Competitions

RICE OF GLORY

SUPER EXTRA, MARURI

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Gold Cannes Lions
DOORDASH-ALL-THE-ADS

Retail Promotions & Competitions

DOORDASH-ALL-THE-ADS

DOORDASH, WIEDEN+KENNEDY

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Gold Cannes Lions
COORS LIGHTS OUT

Guerrilla Marketing & Stunts

COORS LIGHTS OUT

COORS BREWING COMPANY, RETHINK

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Gold Cannes Lions
THE LAST BARF BAG

Brand-Owned Experiences

THE LAST BARF BAG

DRAMAMINE, FCB CHICAGO

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Gold Cannes Lions
SWEETHEARTS SITUATIONSHIPS

Launch/Relaunch

SWEETHEARTS SITUATIONSHIPS

SWEETHEARTS, TOMBRAS

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Gold Cannes Lions
SIGHTWALKS

Local Brand

SIGHTWALKS

SOL CEMENT, CIRCUS GREY

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Gold Cannes Lions
CLEAN SPONSORSHIP

Social Behaviour & Cultural Insight

CLEAN SPONSORSHIP

CONSUL, DM9

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Silver Cannes Lions
COORS LIGHTS OUT

Consumer Goods

COORS LIGHTS OUT

COORS BREWING COMPANY, RETHINK

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Silver Cannes Lions
NAKED TRAILS

Consumer Goods

NAKED TRAILS

BEAR NAKED GRANOLA (KELLOGG CEREAL COMPANY), LEO BURNETT

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Silver Cannes Lions
THE GREENPRINT

Automotive

THE GREENPRINT

VOLKSWAGEN NZ, DDB NEW ZEALAND

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Silver Cannes Lions
RENAULT - CARS TO WORK

Automotive

RENAULT - CARS TO WORK

RENAULT, PUBLICIS CONSEIL

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Silver Cannes Lions
HANDSHAKE HUNT

Travel, Leisure, Retail, Restaurants & Fast Food Chains

HANDSHAKE HUNT

MERCADO LIBRE, GUT

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Silver Cannes Lions
THE ORIGINAL MOUTHFUL

Travel, Leisure, Retail, Restaurants & Fast Food Chains

THE ORIGINAL MOUTHFUL

MCDONALD'S, DDB SYDNEY

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Silver Cannes Lions
SOLAR IMPULSE - PRET À VOTER

Not-for-Profit / Charity / Government

SOLAR IMPULSE - PRET À VOTER

SOLAR IMPULSE, PUBLICIS CONSEIL

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Silver Cannes Lions
CHARMOLOGY

Social Engagement & Integration for Live Experience

CHARMOLOGY

LUCKY CHARMS, VML

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Silver Cannes Lions
ALDIDAS

Social Engagement & Integration for Live Experience

ALDIDAS

ALDI UK, McCANN MANCHESTER

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Silver Cannes Lions
THE INVINCIBLES / IPHONE

Use of Mobile & Devices

THE INVINCIBLES / IPHONE

APPLE, TBWA\MEDIA ARTS LAB

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Silver Cannes Lions
INFLATION COOKBOOK

Customer Acquisition & Retention

INFLATION COOKBOOK

SKIPTHEDISHES, DENTSU CREATIVE

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Silver Cannes Lions
THE LAST BARF BAG

Live Brand Experience or Activation

THE LAST BARF BAG

DRAMAMINE, FCB CHICAGO

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Silver Cannes Lions
DREAMCASTER

Live Brand Experience or Activation

DREAMCASTER

AB INBEV - MICHELOB ULTRA, FCB NEW YORK

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More Entries from ISLA REPUBLICA

24 items

Silver Cannes Lions
GESTICULATORS

Consumer Goods

GESTICULATORS

H2OH, ISLA REPUBLICA

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Bronze Cannes Lions
THE SWEAT SIDE OF SPONSORSHIP

Sports Live Experience

THE SWEAT SIDE OF SPONSORSHIP

GATORADE, ISLA REPUBLICA

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Bronze Cannes Lions
THE SWEAT SIDE OF SPONSORSHIP

Breakthrough on a Budget

THE SWEAT SIDE OF SPONSORSHIP

GATORADE, ISLA REPUBLICA

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Shortlisted Cannes Lions
NEGACIONISTAS

Food & Drink

NEGACIONISTAS

PEPSICO, ISLA REPUBLICA

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Shortlisted Cannes Lions
PILL

Media/Entertainment

PILL

NETFLIX, ISLA REPUBLICA

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Shortlisted Cannes Lions
QUE MIRA BOBOT

Media / Entertainment

QUE MIRA BOBOT

NETFLIX, ISLA REPUBLICA

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Shortlisted Cannes Lions
LA CHINGADA

Food & Drink

LA CHINGADA

PEPSICO FLAMIN HOT, ISLA REPUBLICA

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Shortlisted Cannes Lions
NEGACIONISTAS

Food & Drink

NEGACIONISTAS

PEPSICO, ISLA REPUBLICA

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Shortlisted Cannes Lions
THE SWEAT SIDE OF SPONSORSHIP

Small-Scale Media

THE SWEAT SIDE OF SPONSORSHIP

GATORADE, ISLA REPUBLICA

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Shortlisted Cannes Lions
THE SWEAT SIDE OF SPONSORSHIP

Sponsorship & Brand Partnership

THE SWEAT SIDE OF SPONSORSHIP

GATORADE, ISLA REPUBLICA

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Shortlisted Cannes Lions
LA CHINGADA

Social Behaviour & Cultural Insight

LA CHINGADA

PEPSICO FLAMIN HOT, ISLA REPUBLICA

(opens in a new tab)
Shortlisted Cannes Lions
POKER FACE

Use of Humour

POKER FACE

XTRA FLAMIN' HOT, ISLA REPUBLICA

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Shortlisted Cannes Lions
THE SWEAT SIDE OF SPONSORSHIP

Breakthrough on a Budget

THE SWEAT SIDE OF SPONSORSHIP

GATORADE, ISLA REPUBLICA

(opens in a new tab)
Shortlisted Cannes Lions
THE SWEAT SIDE OF SPONSORSHIP

Breakthrough on a Budget

THE SWEAT SIDE OF SPONSORSHIP

GATORADE, ISLA REPUBLICA

(opens in a new tab)
Shortlisted Cannes Lions
GESTICULATORS

Single-Market Campaign

GESTICULATORS

H2OH, ISLA REPUBLICA

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Shortlisted Cannes Lions
NETFLIX & CHILL

Use of Humour

NETFLIX & CHILL

NETFLIX, ISLA REPUBLICA

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THEY COME BACK

Food & Drink

THEY COME BACK

PEPSICO, ISLA REPUBLICA

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MILK

Consumer Goods

MILK

XTRA FLAMIN' HOT, ISLA REPUBLICA

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REAL MOTHERHOOD

Consumer Goods

REAL MOTHERHOOD

MARÍAS GAMESA, ISLA REPUBLICA

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POKER FACE

Film Series and Audio

POKER FACE

XTRA FLAMIN' HOT, ISLA REPUBLICA

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THE NEW SPICINESS SCALE

Food & Drink

THE NEW SPICINESS SCALE

PEPSICO, ISLA REPUBLICA

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THE MUSICAL SANDWICH

Food & Drink

THE MUSICAL SANDWICH

PEPSICO, ISLA REPUBLICA

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POKER FACE

Consumer Goods

POKER FACE

XTRA FLAMIN' HOT, ISLA REPUBLICA

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NO GHOSTS

Fiction Film: Up to 5 minutes

NO GHOSTS

DORITOS, ISLA REPUBLICA

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