Brand Experience and Activation > Touchpoints & Technology

UNHIDE THE PRICE

JUNG VON MATT AG, Hamburg / DEUTSCHER SPARKASSEN- UND GIROVERBAND E.V. & S-COMMUNICATION SERVICES GMBH / 2024

Awards:

Bronze Cannes Lions
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Case Film
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Overview

Credits

More Entries from Gaming-Led Brand Experience in Brand Experience and Activation

24 items

Grand Prix Cannes Lions
THE FIRST EDIBLE MASCOT

Live Brand Experience or Activation

THE FIRST EDIBLE MASCOT

POP-TARTS, WEBER SHANDWICK

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Gold Cannes Lions
MAYO HATERS

Consumer Goods

MAYO HATERS

NOTCO, GUT

(opens in a new tab)
Gold Cannes Lions
THE EVERYDAY TACTICIAN

Gaming-Led Brand Experience

THE EVERYDAY TACTICIAN

XBOX, McCANN

(opens in a new tab)
Gold Cannes Lions
PUB MUSEUMS

Tangible & Spatial Technology

PUB MUSEUMS

HEINEKEN, LEPUB

(opens in a new tab)
Gold Cannes Lions
RICE OF GLORY

Retail Promotions & Competitions

RICE OF GLORY

SUPER EXTRA, MARURI

(opens in a new tab)
Gold Cannes Lions
DOORDASH-ALL-THE-ADS

Retail Promotions & Competitions

DOORDASH-ALL-THE-ADS

DOORDASH, WIEDEN+KENNEDY

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Gold Cannes Lions
COORS LIGHTS OUT

Guerrilla Marketing & Stunts

COORS LIGHTS OUT

COORS BREWING COMPANY, RETHINK

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Gold Cannes Lions
THE LAST BARF BAG

Brand-Owned Experiences

THE LAST BARF BAG

DRAMAMINE, FCB CHICAGO

(opens in a new tab)
Gold Cannes Lions
SWEETHEARTS SITUATIONSHIPS

Launch/Relaunch

SWEETHEARTS SITUATIONSHIPS

SWEETHEARTS, TOMBRAS

(opens in a new tab)
Gold Cannes Lions
SIGHTWALKS

Local Brand

SIGHTWALKS

SOL CEMENT, CIRCUS GREY

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Gold Cannes Lions
CLEAN SPONSORSHIP

Social Behaviour & Cultural Insight

CLEAN SPONSORSHIP

CONSUL, DM9

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Silver Cannes Lions
COORS LIGHTS OUT

Consumer Goods

COORS LIGHTS OUT

COORS BREWING COMPANY, RETHINK

(opens in a new tab)
Silver Cannes Lions
NAKED TRAILS

Consumer Goods

NAKED TRAILS

BEAR NAKED GRANOLA (KELLOGG CEREAL COMPANY), LEO BURNETT

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Silver Cannes Lions
THE GREENPRINT

Automotive

THE GREENPRINT

VOLKSWAGEN NZ, DDB NEW ZEALAND

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Silver Cannes Lions
RENAULT - CARS TO WORK

Automotive

RENAULT - CARS TO WORK

RENAULT, PUBLICIS CONSEIL

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Silver Cannes Lions
HANDSHAKE HUNT

Travel, Leisure, Retail, Restaurants & Fast Food Chains

HANDSHAKE HUNT

MERCADO LIBRE, GUT

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Silver Cannes Lions
THE ORIGINAL MOUTHFUL

Travel, Leisure, Retail, Restaurants & Fast Food Chains

THE ORIGINAL MOUTHFUL

MCDONALD'S, DDB SYDNEY

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Silver Cannes Lions
SOLAR IMPULSE - PRET À VOTER

Not-for-Profit / Charity / Government

SOLAR IMPULSE - PRET À VOTER

SOLAR IMPULSE, PUBLICIS CONSEIL

(opens in a new tab)
Silver Cannes Lions
CHARMOLOGY

Social Engagement & Integration for Live Experience

CHARMOLOGY

LUCKY CHARMS, VML

(opens in a new tab)
Silver Cannes Lions
ALDIDAS

Social Engagement & Integration for Live Experience

ALDIDAS

ALDI UK, McCANN MANCHESTER

(opens in a new tab)
Silver Cannes Lions
THE INVINCIBLES / IPHONE

Use of Mobile & Devices

THE INVINCIBLES / IPHONE

APPLE, TBWA\MEDIA ARTS LAB

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Silver Cannes Lions
INFLATION COOKBOOK

Customer Acquisition & Retention

INFLATION COOKBOOK

SKIPTHEDISHES, DENTSU CREATIVE

(opens in a new tab)
Silver Cannes Lions
THE LAST BARF BAG

Live Brand Experience or Activation

THE LAST BARF BAG

DRAMAMINE, FCB CHICAGO

(opens in a new tab)
Silver Cannes Lions
DREAMCASTER

Live Brand Experience or Activation

DREAMCASTER

AB INBEV - MICHELOB ULTRA, FCB NEW YORK

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More Entries from JUNG VON MATT AG

24 items

Gold Cannes Lions
THE BVG HEMPTICKET – COME HOME, CALM DOWN.

Travel / Leisure

THE BVG HEMPTICKET – COME HOME, CALM DOWN.

BERLINER VERKEHRSBETRIEBE (BVG) - AÖR, JUNG VON MATT AG

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Gold Cannes Lions
THE BIGGER DRAW

Live Advertising and Events

THE BIGGER DRAW

HAMBURG MARKETING GMBH, JUNG VON MATT AG

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Silver Cannes Lions
IRMA

Automotive

IRMA

HYUNDAI GLOBAL, JUNG VON MATT AG

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Silver Cannes Lions
IRMA

Automotive

IRMA

HYUNDAI GLOBAL, JUNG VON MATT AG

(opens in a new tab)
Silver Cannes Lions
KATRINA

Automotive

KATRINA

HYUNDAI GLOBAL, JUNG VON MATT AG

(opens in a new tab)
Silver Cannes Lions
JEBI

Automotive

JEBI

HYUNDAI GLOBAL, JUNG VON MATT AG

(opens in a new tab)
Silver Cannes Lions
HAYIAN

Automotive

HAYIAN

HYUNDAI GLOBAL, JUNG VON MATT AG

(opens in a new tab)
Silver Cannes Lions
HAYIAN

Automotive

HAYIAN

HYUNDAI GLOBAL, JUNG VON MATT AG

(opens in a new tab)
Silver Cannes Lions
BLANCA

Automotive

BLANCA

HYUNDAI GLOBAL, JUNG VON MATT AG

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Silver Cannes Lions
RIGHTS AGAINST THE RIGHT - THE FIRST TRADEMARK THAT STOPS TRADING NAZI MERCH.

Not-for-Profit / Charity / Government

RIGHTS AGAINST THE RIGHT - THE FIRST TRADEMARK THAT STOPS TRADING NAZI MERCH.

LAUT GEGEN NAZIS, JUNG VON MATT AG

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Silver Cannes Lions
RIGHTS AGAINST THE RIGHT - THE FIRST TRADEMARK THAT STOPS TRADING NAZI MERCH.

Not-for-Profit / Charity / Government

RIGHTS AGAINST THE RIGHT - THE FIRST TRADEMARK THAT STOPS TRADING NAZI MERCH.

LAUT GEGEN NAZIS, JUNG VON MATT AG

(opens in a new tab)
Silver Cannes Lions
OPEN TO DIVERSITY - CLOSED TO EXCLUSION "THE MOST INCLUSIVE CHRISTMAS ADDRESS"

Real-Time Usage & Targeting

OPEN TO DIVERSITY - CLOSED TO EXCLUSION "THE MOST INCLUSIVE CHRISTMAS ADDRESS"

OPEN TO DIVERSITY - CLOSED TO EXCLUSION, JUNG VON MATT AG

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Bronze Cannes Lions
SUPERMARC

Use of Original Music

SUPERMARC

EDEKA, JUNG VON MATT AG

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Bronze Cannes Lions
UNHIDE THE PRICE

Brand Integration for Games

UNHIDE THE PRICE

DEUTSCHER SPARKASSEN- UND GIROVERBAND E.V. & S-COMMUNICATION SERVICES GMBH, JUNG VON MATT AG

(opens in a new tab)
Bronze Cannes Lions
UNHIDE THE PRICE

Gaming-Led Brand Experience

UNHIDE THE PRICE

DEUTSCHER SPARKASSEN- UND GIROVERBAND E.V. & S-COMMUNICATION SERVICES GMBH, JUNG VON MATT AG

(opens in a new tab)
Bronze Cannes Lions
RIGHTS AGAINST THE RIGHT - THE FIRST TRADEMARK THAT STOPS TRADING NAZI MERCH.

Peace, Justice and Strong Institutions

RIGHTS AGAINST THE RIGHT - THE FIRST TRADEMARK THAT STOPS TRADING NAZI MERCH.

LAUT GEGEN NAZIS, JUNG VON MATT AG

(opens in a new tab)
Bronze Cannes Lions
FASHION AGAINST FASCISM. THE BIGGEST DATABANK AGAINST NAZI CODES.

Launch/Relaunch

FASHION AGAINST FASCISM. THE BIGGEST DATABANK AGAINST NAZI CODES.

LAUT GEGEN NAZIS E.V., JUNG VON MATT AG

(opens in a new tab)
Bronze Cannes Lions
BERLIN'S HEART STANDS STILL.

Local Brand

BERLIN'S HEART STANDS STILL.

BERLINER VERKEHRSBETRIEBE (BVG) - AÖR, JUNG VON MATT AG

(opens in a new tab)
Bronze Cannes Lions
RIGHTS AGAINST THE RIGHT - THE FIRST TRADEMARK THAT STOPS TRADING NAZI MERCH.

Social Behaviour & Cultural Insight

RIGHTS AGAINST THE RIGHT - THE FIRST TRADEMARK THAT STOPS TRADING NAZI MERCH.

LAUT GEGEN NAZIS, JUNG VON MATT AG

(opens in a new tab)
Shortlisted Cannes Lions
JOYTOPIA

Digital Illustration & Image Design

JOYTOPIA

BMW, JUNG VON MATT AG

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Shortlisted Cannes Lions
RIGHTS AGAINST THE RIGHT - THE FIRST TRADEMARK THAT STOPS TRADING NAZI MERCH.

Titanium

RIGHTS AGAINST THE RIGHT - THE FIRST TRADEMARK THAT STOPS TRADING NAZI MERCH.

LAUT GEGEN NAZIS, JUNG VON MATT AG

(opens in a new tab)
Shortlisted Cannes Lions
KETTLEBELL

Fiction Film: Up to 5 minutes

KETTLEBELL

DOCMORRIS (ZUR ROSE), JUNG VON MATT AG

(opens in a new tab)
Shortlisted Cannes Lions
OPEN TO DIVERSITY - CLOSED TO EXCLUSION "THE MOST INCLUSIVE CHRISTMAS ADDRESS"

Use of Audio & Radio Technology

OPEN TO DIVERSITY - CLOSED TO EXCLUSION "THE MOST INCLUSIVE CHRISTMAS ADDRESS"

OPEN TO DIVERSITY - CLOSED TO EXCLUSION, JUNG VON MATT AG

(opens in a new tab)
Shortlisted Cannes Lions
TAGS AGAINST CRIME

Design-Driven Effectiveness

TAGS AGAINST CRIME

MAISON BLANCHE, JUNG VON MATT AG

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