At the heart of the idea is the powerful insight that our oceans produce half of the air we breathe.

Like human breathing, the ocean also has a rhythm. We have merged the sound and rhythm of breathing with the sound and rhythm of the ocean and made the connection between humans and the ocean an impressive experience.The audio-driven idea helped us save costs (we only had the equivalent of 30,000 US dollars) and created an emotional film that relies entirely on the power of the oceans. No piano, no music just the ocean and humans.

How do you get people in landlocked Switzerland, who associate the sea with sunscreen and piña coladas, to understand how important a healthy ocean is for them? The film illustrates why ocean conservation directly affects us all - about 23,000 times a day.

The mainland is only habitable for us humans if the marine ecosystem is healthy. For example, it needs enough phytoplankton, which produces our oxygen through photosynthesis. Marine conservation is therefore not just about a fascinating ecosystem, but about all of us - and about our survival.

The film functions as an acoustic illusion. We see people in everyday situations, hearing them breathe. As the film progresses, the viewer understands that what sounds like breathing is actually the sound of ocean waves. By conveying the message in such an astonishing and direct way, the film ensures that it resonates deeply with everyone: “Our oceans produce half the oxygen we breathe. Help us protect them.”

Currently, most of our oceans are completely defenceless and our basis of existence is being ruthlessly exploited. After around 20 years of effort, Greenpeace succeeded in March 2023 in getting the UN to adopt an ocean treaty. The treaty protects parts of the oceans from overfishing and pollution. Thanks to donations, Greenpeace can keep up the political pressure and achieve rapid ratification of the treaty. The campaign aims to encourage people in Switzerland to support Greenpeace in its endeavors.

60 TV airings, 80 cinema showings, and 2 million online video views led to 100,000 visits to the campaign's website.

Significantly positive impact on the parallel fundraising mailings, which provided in-depth information based on the same insight: Strong lead conversion in the in-house mailing (100 conversions more than planned) and achievement of the ambitious donation targets in the out-house mailing (1,450 donations).

The total amount of donations generated remains undisclosed. According to Greenpeace, the campaign resulted in an above-average donation amount per contribution.