Not only is there strict restriction on alcohol-related advertising in Taiwan, young consumers are not interested in forced advertisement. Our challenge is to make advertising interesting to them in a way that they would want to share and discuss on their own.

We divided the restroom into two, both of which looked exactly the same.

A piece of transparent glass, “The Mirror”, was inserted in-between, with hidden cameras installed around it.

Two pairs of twins were arranged to stand in front of “The Mirror” on both sides to perform synchronized acting to create the illusion of mirrored image.

Drunks going in and out of the restroom discovered that they could not see themselves in the mirror. They felt confused, frustrated, and were eager to find out why.

Meanwhile, “Can’t see yourself? You’ve had too much to drink.” was reflected onto “the mirror” to stress our proposition of “Dance More, Drink Slow”.

We aim to capture audiences' attention with the surprising and entertaining reaction of the drunks.

The viral video was uploaded onto YouTube.

YouTube clicks exceeded 1,500,000 in one month.

Over 200 “Shares” on Facebook and more than 4,500 “Likes”.

It also stirred great debate amongst internet users, wondering which club the restroom is located.

To advocate the importance of drinking at a reasonable pace to extend the nightlife fun, Heineken using prank shows format to turn Night Club’s mirror “self-less”, making consumers see for themselves the negative effect of excessive drinking.