The solution: we hosted an event where advanced technology was transformed into an emotional experience, bringing those involved closer to the issue.

By using their own Smartphones, visitors became part of a process in which art, technology and a cathedral merged to create a unique concert.

The outcome: we stimulated people’s curiosity in technology by inspiring them with it—and this still resonates in the minds of those both inside and outside “the scene”.

Although relatively new, the digital conference “Interactive Cologne” is already well known among coders and digital tinkerers.

Our job was to take it to the next level by rousing the interest of people outside this group.

The problem: to break the conference free from its “special interest” image and open it up to a wider audience.