'Greencard' is the unique bank product that makes shopping comfortable. However, almost 90% of Russians prefer paying by cash. But how can we make people trust cards?

Nothing CASH-ional! Promoters in trade malls were losing their cash money. When people around tried to give them lost money back, they were immediately contacted by hostesses who awarded these honest people by issuing a card within 10 minutes. Those, who did not want to give 'lost' money back to our promoters, also received a surprise.

Results: $1,500 cash invested into non-cash shopping. Thousands of mall visitors participated in this trick. Brand awareness increased by 38%. Selling increased by 112%.

On each banknote there was a message, saying that they can lose money too someday. And they should use 'Green card' to avoid facing this problem.