The Coca-Cola North America client tasked us with designing summer icons that could only come from Coca-Cola, celebrating the brand’s authentic connection to the season.

The main challenge was to represent summer in a way that is undeniably Coca-Cola. By linking a key summer icon to our brand using the established design language, we invited consumers to bring their best summer memories to life with Coke.

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We linked the familiar Coca-Cola contour bottle to the ubiquitous summer flip flops through the use of a positive/negative visual relationship.