Our client tasked us with continuing the success of the previous 2 summers to once again communicate Coca-Cola refreshes summer fun.

The designs needed to use the iconic Coca-Cola visual language to form a natural connection between the joy and optimism of the brand and the summer season.The graphics created would be featured on packaging, in-store displays, and premium merchandise, all in celebration of summer's favourite beverage - Coca-Cola.

Results are not finalised.

We focused on the special moments of summer, and Coca-Cola’s authentic connection to the season. Coca-Cola is particularly popular at summer picnics, so we created a picnic basket using Coca-Cola iconography. The shape of the graphic naturally filled the format of the packaging, therefore creating the illusion of carrying a Coca-Cola picnic basket when brought home from the grocery store.