This packaging for Coca-Cola North America was designed as part of the company’s sponsorship of the 2010 Olympic Winter Games.

The designs needed to communicate Coca-Cola’s connection to the joy, uplift and excitement of the Olympic Winter Games, while also hinting at the refreshing effervescent beverage inside.

Neilsen scores showed that 25% of all outlets activated the Coca-Cola Olympic Winter Games displays, up 10% in comparison to holiday displays. The commemorative packaging improved sales 8 points versus the previous month, which is commendable for February which typically is not a strong month for carbonated beverages.The illustrative designs also formed the basis for a more cohesive campaign and were reused for TV, digital, premiums and point-of-sale pieces. The merchandise offered on mycokerewards.com sold out in 3 weeks.

The designs are inspired by some of the most popular Olympic Winter Games sports, such as figure skating, ice hockey, speedskating and snowboarding. The athlete silhouettes are linked to the Coca-Cola Dynamic Ribbon branding device, with the added refreshment cues of ice/bubbles.