Our brief was to reassert Tuborg's credibility with the youth market across Europe, and get the party started again.

Tuborg was the first western European beer brand to successfully enter eastern European markets. It's success was marked and quickly copied by other brands looking for a piece of the action.

The new bottle design and brand identity provide Tuborg with unmistakable equities that will be used on the 3G bottle submitted as well as a myriad of off pack applications.