Design > Packaging Design
TURNER DUCKWORTH, London / COCA-COLA / 2011
Awards:
Overview
Credits
BriefExplanation
The Coca-Cola North America client tasked us with designing summer icons that could only come from Coca-Cola, celebrating the brand’s authentic connection to the season.
ClientBriefOrObjective
The main challenge was to represent summer in a way that is undeniably Coca-Cola. By linking a key summer icon to our brand using the established design language, we invited consumers to bring their best summer memories to life with Coke.
Effectiveness
Information not available at this time.
Execution
We linked the familiar Coca-Cola contour bottle to the ubiquitous summer flip flops through the use of a positive/negative visual relationship.
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