Increasing the number of Students of CNA.

Half a million packs of CNA SNACKS were produced. In a record time of three weeks, these packs were gone. This was for sure one of the most successful actions in the recent times headed by the CNA marketing department and into the language school category as well. 45,000 enrollments occurred due to Snack Aulas, increasing the client basis 20%.

The Snack Aulas (Snack Classes) mini course (English and Spanish) created by CNA, consists of 4 classes lasting 60 minutes each, about several subjects aimed at different targets, children and adults. These free mini courses are applied using exclusive didactic material and conclusion certificates. The name was chosen due to these 4 classes being an "appetiser" for the students to be in touch with CNA's methodology. We produced half a million packs of CNA SNACKS.

Besides other divulgation materials, a pioneering action was created: real snacks distribution. The snack packaging itself was able to explain the product. As the theme was a "trial", why not school promoters offering snacks in a guerrilla action?