In Japan, flood of small electronic plaything has washed away the activity involving aphysical body from young guys. Due to decrease of energy consumption at playtime,SNICKERS started losing its presence. To remind the "Guys" of joy of the activityinvolving a physical body, and bring SNICKERS to their attention, we invented anenormous playground for them to go physically wild "The World's First Tandem Rodeo".

・155% sales growth during the campaign period・1,300,000 votes for team competition and 220,000 accesses to the campaign site

To remind the"Guys" of joy of the activity involving a physical body, we invented an enormous playground for young guys to go physically wild, which is "The World's first Tandem Rodeo Championship".

TVC's, print ads etc. traditional media haven't stimulated the their minds anymore. To raise the brand's engagement, we needed more direct way to stimulate and grab the young guys minds.