Outdoor > Product & Service
DDB SYDNEY, Sydney / MCDONALD'S / 2008
Awards:
Overview
Credits
OtherCredits
Retoucher - Dennis Monk
Translation
As part of our campaign to announce that McDonald’s restaurants are now open all night, we designed an ad that could literally only be read at night. During the day, the reversed text and yellow curve were a curious sight. But after dark, the back-lit poster was reflected in the glass, revealing the complete logo and our message
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