Radio and Audio > Product & Service

WAITRESS

DDB SYDNEY, Sydney / MCDONALD'S / 2010

Awards:

Bronze Cannes Lions
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Overview

Credits

Overview

BriefExplanation

McDonald's wanted to launch new Angus Beef as a slightly more upmarket burger than the usual, without forgetting that we're talking about the Golden Arches. The best way to describe it? A Little Bit Fancy.We imagined a customer who didn't quite grasp the tongue-in-cheek Aussie vernacular of 'A Little Bit Fancy'. We recorded their trip to Macca's and the reactions of real, live and unsuspecting McDonald's crew. Why take yourself seriously when you're talking about burgers?

ScriptInEnglish

MVO: Hello.FVO: Hi.MVO: I haven't made a booking... just wondering if you could squeeze in my wife and I? Table for two.FVO: This is McDonald's. You don't book, you just come in and take a seat.MVO: So if we wanted to try the Grand Angus burger...FVO: Okay, well...MVO: ...you'll send the waitress over?FVO: No, there's no waitresses here, this is McDonald's.MVO: What would you recommend to drink with the Grand Angus burger?FVO: A coke?MVO: What year is that?FVO: Errr...MVO: The current vintage, is it?FVO: This is weird...

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