Print and Publishing > Print

X-RAY

DDB SYDNEY, Sydney / WRIGLEY / 2008

Awards:

Shortlisted Cannes Lions
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Presentation Image

Overview

Credits

Overview

OtherCredits

Retoucher - Dennis Monk

Translation

Create a campaign for Wrigley’s PK emphasising the fresh breath message to 16-25 year olds.The ads show people standing ridiculously close to one another without being uncomfortable in the slightest, due to their PK fresh breath. The line is Goodbye awkward.

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Grand Prix Cannes Lions
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