Outdoor > Product & Service
DDB SYDNEY, Sydney / NSW POLICE FORCE / 2008
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Brief: With more and more pedestrians listening to mp3 players on their daily commute, the number of injuries and fatalities are on the rise.Solution: We created a campaign of hard-hitting posters that showed white headphone cables instead of chalk to outline an accident - visually demonstrating the ramifications of listening to music and not looking before crossing the road.
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