Outdoor > Product & Service

NIGHT REFLECTION

DDB SYDNEY, Sydney / MCDONALD'S / 2008

Awards:

Bronze Cannes Lions
CampaignCampaignLayout(opens in a new tab)
Presentation Image

Overview

Credits

Overview

OtherCredits

Retoucher - Dennis Monk

Translation

As part of our campaign to announce that McDonald’s restaurants are now open all night, we designed an ad that could literally only be read at night. During the day, the reversed text and yellow curve were a curious sight. But after dark, the back-lit poster was reflected in the glass, revealing the complete logo and our message

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VOYEUR PROJECTION INSTALLATION

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HUSKY & CAMEL

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Entertainment & Leisure

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PSYCHO

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SILVERFISH BOOKS, SAATCHI & SAATCHI

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LIBERTY

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CANDLESTICK

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AFFAIR

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SUI FEIFEI

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HU JIA

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BEAUTY

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MUSTANG

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Special Build

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Silver Cannes Lions
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VALET

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WAITRESS

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Public Health & Safety

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Bronze Cannes Lions
THE KILLERS

Public Health & Safety

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NSW POLICE FORCE, DDB SYDNEY

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Shortlisted Cannes Lions
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MONA

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