Audio & Radio > Radio Entry

BIG WAVE

Y&R CHICAGO, Chicago / MILLER BRANDS / 2007

Awards:

Bronze Cannes Lions
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Overview

Credits

OVERVIEW

ScriptInEnglish

ANN:And now, “Second Hand Experience,” presented by Miller Genuine Draft. Today’s episode, big wave surfing -- as described by a guy who’s never done it.SFX:Ocean soundsMVO:Well, it’s, uh, you know…pretty cool. Uh, you know, you’re out there… paddling away… in the ocean. Pacific, I think. And then you see that wave coming and you’re like, hey…that wave is totally big. And then you... you stand up on the thing and then you just… uh… ride it. It’s sort of like…skateboarding… ish? But, instead of concrete it’s water. And the water is like…really wet. Which is why you gotta be careful, you know, ‘cause…you can get water in your ears. Which sucks, ‘cause then you gotta do the whole hop on one leg thing to drain it. But anyway… uh... yeah, it’s sort of like that.ANN:Some things you just need to experience for yourself. Like the smooth, golden rich flavour of Miller Genuine Draft. Experience is golden.

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