Surf is a well known brand of soap powder. With a new look and feel about to be launched we wanted to make sure current users didn't miss it once it hit the shelves. We also wanted to remind them how good all three fragrances were, with scratch and snif.

See new Surf before anyone else. But how? Give existing users new pack fronts to cut out and put over their old boxes. That way they can see how it will look before anybody else and be able to recognise it in store.

The response was brilliant, coupon redemption was a massive 20.1% and an increase in sales meant the new launch was a huge success.