Our task was to generate test drives and ultimately sales for the Land Rover Discovery from cold prospects.We needed to demonstrate that Discovery is for ‘life’s more interesting experiences’, by appealing to spirited people who would be dissatisfied with the middle-aged conformity represented by a saloon, or worse, a people carrier.

Playing off the notion that well-travelled places all have cliched postcards, we wanted to show how places that can only be reached in a Land Rover would have a very different type of postcard – one you would have to make yourself.By using the kit provided, an adventurer is equipped with everything he needs to make these unique postcards.Wherever his Discovery takes him, he can record the moment and share the fact that there are still great adventures out there.

Initial results are very promising. To date we have received:214 test drive requests.

83 further information requests.46 prize draw entries.

We are expecting to greatly exceed our 2% response rate target.