Drive loyalty to GORDON’S gin. Persuading regular gin drinkers to choose GORDON’S instead of other gins and other drinks. Our regular mailing programme is designed to create emotional loyalty and overcome key barriers to consumption, rather than buying their loyalty with coupons (though they have their time and place).

Programme members drank 74% more GORDON’S versus a non mailed control. All at the expense of other drinks. Mailings have exceptionally high recall e.g. 89% remembered opening the seed pack. And they have positive impact on key brand health measures. Most importantly consumers love them. So much so, they send us Christmas cards to say thankyou!

Small gifts that have big impact. They’re low cost but with high perceived value.Clocks, personalised bottle labels and seeds (to grow a lime tree) surprise and delight programme members. The gifts live in the home, providing a constant reminder for a G&T instead of a wine or beer. Consistent branding with refreshing visual cues and a witty tone make them think ‘it has to be GORDON’S’.