The new Freelander is a vehicle that allows you to escape the daily grind and create your own journey without the normal everyday restrictions. To get people interested in a test drive we had to get them to use their imagination and see the endless possibilities that driving a Freelander would give.

How do you get somebody that knows very little about a Freelander to understand the feeling you get behind the wheel? You get them to create their own adventure with a box of over 150 inspiring magnetic words.

Driver’s block was cured. Local dealers were pleased with the volume of test-drive requests. Land Rover were extremely happy with the pack – in fact the mailer became office gossip, witty stories were found all over company fridges and radiators.