To promote the Orange OUT HERE package to cold prospects. OUT HERE offers a range of goodies to add to standard ‘pay as you go’ features. It is designed to appeal to young people who are text mad and keen to save money. Without their mobile phone their social lives wouldn't exist.

We knew that our audience couldn't live without being able to text their friends.To demonstrate how Orange OUT HERE could help manage their hectic social lives, we used a bulldog clip as a metaphor. In the mailing, the bulldog clip was used to hold a series of photographs together.The photographs show typical but aspirational social scenes, while delivering the product benefits on the reverse, thus allowing the reader to pick and choose what interests them.

Quick and simple, it shows how not to miss out on any action and how to save money too.

With over 1,200 new customers generated for Orange, this mailing proved that we could target and communicate with a young audience in a relevant way.

Conversion of 0.8% was deemed excellent by the client, beating the target of 0.5%.