They’re interested, they’ve asked for more information, but still they’re not biting. Refreshingly different banking requires refreshing different creative, and tangible reasons as to why the first direct grass is so much greener.

Charming the pants (or socks) off prospects with an impactful pack paid off – ROI was 64% higher than the lower cost control; we doubled responses and upped conversion by 37%. Even the call centre staff received ‘thank-you’s’ from new customers; creating such a stir that they had a sock puppet making competition!

How thoughtful! Only a friendly, ‘human’ bank would send a spare black sock to go with the odd one in your drawer. It’s emotional, it’s fun, it’s a ‘sock pack’ full of attention to detail - satisfaction ratings become wriggle ratings. (Toes wriggle when you’re happy!) In brief, this engaging pastiche brings alive the level of care customers can expect to receive.