Peresuade gin drinkers that Gordon's is the ginniest of gins.

Tell consumers you're the best and you'll bore them. They'll have much more fun (and be more convinced) if you let them find out for themselves. Our taste test lets them explore the unbeatable botanicals that go into making Gordon's so distinctive.

More Gordon's was drunk (more than twice as much) at the expense of other gins. 90% agreement that Gordon's is the best gin. More than a third of recipients took the taste test. As one letter put it: "I've done the test and you're the best."