Generate test drives of the new Discovery 3 by demonstrating how its unique technologies allow it to transform from the ultimate off-roader to a perfectly balanced road car to a 7-seat MPV to a hard-core load hauler.

In the same way that Discovery 3 can be adapted to become whatever you want it to be, so too can the ancient Chinese tangram.We tipped one onto the front of our 8-page brochure. Pictures of the tangram are used throughout to illustrate Discovery 3’s breadth of capability, and the one tipped onto the front encourages prospects to turn the Discovery into the vehicle they want.

Looking good. Initial results show over 350 responses in the first week alone. Land Rover are thrilled with the pack and love the customer interaction.