Brand Experience and Activation > Retail Experience & Activation

THE ERROR RIDDEN AD

CUMMINS & PARTNERS, Melbourne / SPECSAVERS / 2019

Awards:

Shortlisted Cannes Lions
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Case Film
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Overview

Credits

More Entries from Retail Promotions & Competitions in Brand Experience and Activation

24 items

Grand Prix Cannes Lions
CHANGING THE GAME

Consumer Durables

CHANGING THE GAME

MICROSOFT, McCANN NEW YORK

(opens in a new tab)
Gold Cannes Lions
CLEAR

Food & Drink

CLEAR

DIAEGO, AMVBBDO

(opens in a new tab)
Gold Cannes Lions
THISABLES

Consumer Durables

THISABLES

IKEA, McCANN

(opens in a new tab)
Gold Cannes Lions
PERUSSIAN PRICES

Retail

PERUSSIAN PRICES

PLAZA VEA, FAHRENHEIT DDB

(opens in a new tab)
Gold Cannes Lions
STORYSIGN

Use of Mobile

STORYSIGN

HUAWEI, FCB INFERNO

(opens in a new tab)
Gold Cannes Lions
THE E.V.A. INITIATIVE

Use of Website / Microsites

THE E.V.A. INITIATIVE

VOLVO, FORSMAN & BODENFORS

(opens in a new tab)
Gold Cannes Lions
PEOPLE ARE THE PLACES

Cross-platform Digital Experience

PEOPLE ARE THE PLACES

AEROMEXICO, AEROMÉXICO

(opens in a new tab)
Gold Cannes Lions
BILLIE JEAN KING YOUR SHOES

Live Brand Experience or Activation

BILLIE JEAN KING YOUR SHOES

ADIDAS, TBWA\CHIAT\DAY

(opens in a new tab)
Gold Cannes Lions
PAVING FOR PIZZA

Guerilla Marketing & Stunts

PAVING FOR PIZZA

DOMINO'S PIZZA, DOMINO'S PIZZA

(opens in a new tab)
Gold Cannes Lions
LEGAL-ADE

Social Behaviour & Cultural Insight

LEGAL-ADE

KRAFT, LEO BURNETT CHICAGO

(opens in a new tab)
Silver Cannes Lions
LEGAL-ADE

Food & Drink

LEGAL-ADE

KRAFT, LEO BURNETT CHICAGO

(opens in a new tab)
Silver Cannes Lions
HA(U)TE COUTURE

Consumer Durables

HA(U)TE COUTURE

DIESEL, PUBLICIS ITALY

(opens in a new tab)
Silver Cannes Lions
SNELWEG SPROOKJES

Automotive

SNELWEG SPROOKJES

VOLKSWAGEN, ISOBAR

(opens in a new tab)
Silver Cannes Lions
THE GPS QUALITY LABEL

Retail

THE GPS QUALITY LABEL

AUCHAN, SERVICEPLAN FRANCE

(opens in a new tab)
Silver Cannes Lions
THE FAKE NEWS STAND

Media / Entertainment

THE FAKE NEWS STAND

COLUMBIA JOURNALISM REVIEW, TBWA\CHIAT\DAY

(opens in a new tab)
Silver Cannes Lions
UBER EATS AUSTRALIAN OPEN AMBUSH

Consumer Services / Business to Business

UBER EATS AUSTRALIAN OPEN AMBUSH

UBER, SPECIAL GROUP

(opens in a new tab)
Silver Cannes Lions
THE GUN VIOLENCE HISTORY BOOK

Not-for-profit / charity / government

THE GUN VIOLENCE HISTORY BOOK

ILLINOIS COUNCIL AGAINST HANDGUN VIOLENCE, FCB CHICAGO

(opens in a new tab)
Silver Cannes Lions
HARMLESS GUNS

Corporate Social Responsibility (CSR) / Corporate Image

HARMLESS GUNS

DAGOMA, TBWA\PARIS

(opens in a new tab)
Silver Cannes Lions
SNELWEG SPROOKJES

Use of Mobile

SNELWEG SPROOKJES

VOLKSWAGEN, ISOBAR

(opens in a new tab)
Silver Cannes Lions
KEEPING FORTNITE FRESH

Branded Games

KEEPING FORTNITE FRESH

WENDY'S , VMLY&R

(opens in a new tab)
Silver Cannes Lions
THE NOT BIG MACS

Customer Retail / In-store Experience

THE NOT BIG MACS

BURGER KING, INGO

(opens in a new tab)
Silver Cannes Lions
THE WHOPPER DETOUR

Retail Promotions & Competitions

THE WHOPPER DETOUR

BURGER KING, FCB NEW YORK

(opens in a new tab)
Silver Cannes Lions
BE A FOLLOWER - SIDE:BIZ

Loyalty Programmes

BE A FOLLOWER - SIDE:BIZ

DIESEL, PUBLICIS ITALY

(opens in a new tab)
Silver Cannes Lions
BROADWAY THE RAINBOW

Live Brand Experience or Activation

BROADWAY THE RAINBOW

MARS, DDB CHICAGO

(opens in a new tab)

More Entries from CUMMINS & PARTNERS

24 items

Gold Cannes Lions
STOP THE HORROR

Online: Fiction

STOP THE HORROR

GO GENTLE AUSTRALIA, CUMMINS & PARTNERS

(opens in a new tab)
Gold Cannes Lions
STOP THE HORROR

Use of Online Film

STOP THE HORROR

GO GENTLE AUSTRALIA, CUMMINS & PARTNERS

(opens in a new tab)
Shortlisted Cannes Lions
GIRL

Clothing, Footwear & Accessories

GIRL

CLARKS, CUMMINS & PARTNERS

(opens in a new tab)
Shortlisted Cannes Lions
STOP THE HORROR

Not-for-profit / Charity

STOP THE HORROR

GO GENTLE AUSTRALIA, CUMMINS & PARTNERS

(opens in a new tab)
Shortlisted Cannes Lions
FLAT TOP

Retail Stores

FLAT TOP

REALESTATE.COM.AU, CUMMINS & PARTNERS

(opens in a new tab)
Shortlisted Cannes Lions
MUFFS

Travel, Transport & Tourism

MUFFS

VIRGIN, CUMMINS & PARTNERS

(opens in a new tab)
Shortlisted Cannes Lions
BAGGAGE

Travel, Transport & Tourism

BAGGAGE

VIRGIN, CUMMINS & PARTNERS

(opens in a new tab)
Shortlisted Cannes Lions
BE A MAN OF MORE WORDS

Non-profit / Foundation-led Education & Awareness

BE A MAN OF MORE WORDS

THE MOVEMBER FOUNDATION, CUMMINS & PARTNERS

(opens in a new tab)
Shortlisted Cannes Lions
THE ERROR RIDDEN AD

Retail Promotions & Competitions

THE ERROR RIDDEN AD

SPECSAVERS, CUMMINS & PARTNERS

(opens in a new tab)
Shortlisted Cannes Lions
BE THE BILL

Co-Creation & User Generated Content

BE THE BILL

GO GENTLE AUSTRALIA, CUMMINS & PARTNERS

(opens in a new tab)
WALK LIKE A WOMAN

Glass

WALK LIKE A WOMAN

PLAN INTERNACIONAL, CUMMINS & PARTNERS

(opens in a new tab)
POSTMAN

Other FMCG

POSTMAN

AUSTRALIAN PAPER, CUMMINS & PARTNERS

(opens in a new tab)
SOLAR POWER FARM

Other FMCG

SOLAR POWER FARM

AUSTRALIAN PAPER, CUMMINS & PARTNERS

(opens in a new tab)
AD FREE SCRIPT

Script

AD FREE SCRIPT

FOX INTERNATIONAL, CUMMINS & PARTNERS

(opens in a new tab)
HIGH PERFORMANCE BANNERS

Data-driven Targeting

HIGH PERFORMANCE BANNERS

JEEP, CUMMINS & PARTNERS

(opens in a new tab)
PRICELESS EYES

Healthcare

PRICELESS EYES

SPECSAVERS, CUMMINS & PARTNERS

(opens in a new tab)
SHE GIVES BIRTH, YOU GIVE BLOOD

Good Health and Well-being

SHE GIVES BIRTH, YOU GIVE BLOOD

THE AUSTRALIAN RED CROSS BLOOD SERVICE, CUMMINS & PARTNERS

(opens in a new tab)
FIRE AND GASOLINE (BY HEIDI KLUM)

Use of Branded Content & Sponsorship

FIRE AND GASOLINE (BY HEIDI KLUM)

BENDON, CUMMINS & PARTNERS

(opens in a new tab)
BOY

Clothing, Footwear & Accessories

BOY

CLARKS, CUMMINS & PARTNERS

(opens in a new tab)
DENTIST

Clothing, Footwear & Accessories

DENTIST

PACIFIC BRANDS, CUMMINS & PARTNERS

(opens in a new tab)
SHARK

Clothing, Footwear & Accessories

SHARK

PACIFIC BRANDS, CUMMINS & PARTNERS

(opens in a new tab)
ADMA CASE STUDY SONG OF THE YEAR

Business Products & Services

ADMA CASE STUDY SONG OF THE YEAR

ASSOCIATION FOR DATA-DRIVEN MARKETING & ADVERTISING, CUMMINS & PARTNERS

(opens in a new tab)
ADMA'S CASE STUDY SONG OF THE YEAR

Business Products & Services

ADMA'S CASE STUDY SONG OF THE YEAR

ASSOCIATION FOR DATA-DRIVEN MARKETING & ADVERTISING, CUMMINS & PARTNERS

(opens in a new tab)
WORLD RALLIES TO SAVE AUSTRALIAN WILDLIFE

Consumer Services / Business to Business

WORLD RALLIES TO SAVE AUSTRALIAN WILDLIFE

CUMMINS&PARTNERS, CUMMINS & PARTNERS

(opens in a new tab)