Entertainment Lions For Gaming > Gaming-Led Brand Experience

THE GAMING FRIDGE

LEPUB, Milan / HEINEKEN / 2024

Awards:

Silver Cannes Lions
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Overview

Credits

More Entries from Brand Integration for Games in Entertainment Lions For Gaming

24 items

Grand Prix Cannes Lions
THE EVERYDAY TACTICIAN

Launch/Relaunch

THE EVERYDAY TACTICIAN

XBOX, McCANN

(opens in a new tab)
Gold Cannes Lions
THIS IS NOT A GAME

Audio-Visual Content

THIS IS NOT A GAME

MOVISTAR , VML

(opens in a new tab)
Gold Cannes Lions
GAMER LOAN

Social Behaviour & Cultural Insight

GAMER LOAN

BANCO DEL PACÍFICO, PARADAIS DDB

(opens in a new tab)
Silver Cannes Lions
THE GAMING FRIDGE

Brand Integration for Games

THE GAMING FRIDGE

HEINEKEN, LEPUB

(opens in a new tab)
Silver Cannes Lions
GAMER LOAN

Community Management/Social Engagement

GAMER LOAN

BANCO DEL PACÍFICO, PARADAIS DDB

(opens in a new tab)
Silver Cannes Lions
THE EVERYDAY TACTICIAN

Brand Partnerships, Sponsorships & Collaborations

THE EVERYDAY TACTICIAN

XBOX, McCANN

(opens in a new tab)
Silver Cannes Lions
CODE MY CROWN

Diversity & Inclusion in Gaming

CODE MY CROWN

DOVE, EDELMAN

(opens in a new tab)
Silver Cannes Lions
DORITOS SILENT: THE WORLD'S FIRST AI AUGMENTED SNACK

Social Behaviour & Cultural Insight

DORITOS SILENT: THE WORLD'S FIRST AI AUGMENTED SNACK

DORITOS/ PEPSICO, PEPSICO

(opens in a new tab)
Bronze Cannes Lions
STARR PARK CCTV

Audio-Visual Content

STARR PARK CCTV

BRAWL STARS, SUPERCELL

(opens in a new tab)
Bronze Cannes Lions
PLAY HAS NO LIMITS FEAT. KING GNU

Audio-Visual Content

PLAY HAS NO LIMITS FEAT. KING GNU

PLAYSTATION, SIX INC

(opens in a new tab)
Bronze Cannes Lions
LEGO FORTNITE

Brand Integration for Games

LEGO FORTNITE

LEGO, THE LEGO GROUP

(opens in a new tab)
Bronze Cannes Lions
UNHIDE THE PRICE

Brand Integration for Games

UNHIDE THE PRICE

DEUTSCHER SPARKASSEN- UND GIROVERBAND E.V. & S-COMMUNICATION SERVICES GMBH, JUNG VON MATT AG

(opens in a new tab)
Bronze Cannes Lions
DIABLO ANTHEM

Influencer & Co-Creation

DIABLO ANTHEM

DIABLO, 72ANDSUNNY

(opens in a new tab)
Bronze Cannes Lions
THE GAMING FRIDGE

Innovation in Gaming

THE GAMING FRIDGE

HEINEKEN, LEPUB

(opens in a new tab)
Bronze Cannes Lions
DORITOS SILENT: THE WORLD'S FIRST AI AUGMENTED SNACK

Innovation in Gaming

DORITOS SILENT: THE WORLD'S FIRST AI AUGMENTED SNACK

DORITOS/ PEPSICO, PEPSICO

(opens in a new tab)
Shortlisted Cannes Lions
DIABLO ANTHEM

Audio-Visual Content

DIABLO ANTHEM

DIABLO, 72ANDSUNNY

(opens in a new tab)
Shortlisted Cannes Lions
THE EVERYDAY TACTICIAN

Audio-Visual Content

THE EVERYDAY TACTICIAN

XBOX, McCANN

(opens in a new tab)
Shortlisted Cannes Lions
THE MET REPLICA

In-Person Gaming Experience

THE MET REPLICA

VERIZON, VERIZON CREATIVE MARKETING

(opens in a new tab)
Shortlisted Cannes Lions
A RIP IN REALITY

New Realities & Emerging Tech

A RIP IN REALITY

META, BBDO NEW YORK

(opens in a new tab)
Shortlisted Cannes Lions
DORITOS SILENT: THE WORLD'S FIRST AI AUGMENTED SNACK

New Realities & Emerging Tech

DORITOS SILENT: THE WORLD'S FIRST AI AUGMENTED SNACK

DORITOS/ PEPSICO, PEPSICO

(opens in a new tab)
Shortlisted Cannes Lions
THE MET REPLICA

Mobile Games

THE MET REPLICA

VERIZON, VERIZON CREATIVE MARKETING

(opens in a new tab)
Shortlisted Cannes Lions
LOOT FOR GOOD

Brand Integration for Games

LOOT FOR GOOD

CALL OF DUTY ENDOWMENT, DAVID

(opens in a new tab)
Shortlisted Cannes Lions
JBL QUANTUM GUIDE PLAY

Brand Integration for Games

JBL QUANTUM GUIDE PLAY

JBL QUANTUM, BLKJ HAVAS

(opens in a new tab)
Shortlisted Cannes Lions
MISSION TALITA

Brand Integration for Games

MISSION TALITA

TALITA, AKESTAM HOLST

(opens in a new tab)

More Entries from LEPUB

24 items

Grand Prix Cannes Lions
REFURB

Experience Transformation

REFURB

PHILIPS, LEPUB

(opens in a new tab)
Gold Cannes Lions
PUB MUSEUMS

Brand Experience

PUB MUSEUMS

HEINEKEN, LEPUB

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Gold Cannes Lions
PUB MUSEUMS

Tangible & Spatial Technology

PUB MUSEUMS

HEINEKEN, LEPUB

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Gold Cannes Lions
THE CLOSER

Tech-led Brand Experience

THE CLOSER

HEINEKEN, LEPUB

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Gold Cannes Lions
PUB MUSEUMS

Single-Market Campaign

PUB MUSEUMS

HEINEKEN, LEPUB

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Gold Cannes Lions
PUB MUSEUMS

Single-Market Campaign

PUB MUSEUMS

HEINEKEN, LEPUB

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Gold Cannes Lions
150 YEARS OF WHATEVERKEN

Social Behaviour & Cultural Insight

150 YEARS OF WHATEVERKEN

HEINEKEN, LEPUB

(opens in a new tab)
Silver Cannes Lions
0.0 BARRIERS

Food & Drink

0.0 BARRIERS

HEINEKEN, LEPUB

(opens in a new tab)
Silver Cannes Lions
THE OFFICE CLEANERS

Brand Experience

THE OFFICE CLEANERS

HEINEKEN, LEPUB

(opens in a new tab)
Silver Cannes Lions
THE OFFICE CLEANERS

Targeting & Engagement

THE OFFICE CLEANERS

HEINEKEN, LEPUB

(opens in a new tab)
Silver Cannes Lions
BOTTEGA FOR BOTTEGAS

Partnerships/Collaborations

BOTTEGA FOR BOTTEGAS

BOTTEGA VENETA, LEPUB

(opens in a new tab)
Silver Cannes Lions
BEER POWER

Market Disruption

BEER POWER

HEINEKEN, LEPUB

(opens in a new tab)
Silver Cannes Lions
THE GAMING FRIDGE

Brand Integration for Games

THE GAMING FRIDGE

HEINEKEN, LEPUB

(opens in a new tab)
Silver Cannes Lions
OUT-OF-HOME MATCHES

Use of Events & Stunts

OUT-OF-HOME MATCHES

HEINEKEN, LEPUB

(opens in a new tab)
Silver Cannes Lions
PUB MUSEUMS

Single-Market Campaign

PUB MUSEUMS

HEINEKEN, LEPUB

(opens in a new tab)
Silver Cannes Lions
PUB MUSEUMS

Immersive Experiences

PUB MUSEUMS

HEINEKEN, LEPUB

(opens in a new tab)
Silver Cannes Lions
THE CLOSER

Design for Promotional Items

THE CLOSER

HEINEKEN, LEPUB

(opens in a new tab)
Silver Cannes Lions
PUB MUSEUMS

Brand-Owned Experiences

PUB MUSEUMS

HEINEKEN, LEPUB

(opens in a new tab)
Silver Cannes Lions
PUB MUSEUMS

Use of Technology

PUB MUSEUMS

HEINEKEN, LEPUB

(opens in a new tab)
Silver Cannes Lions
THE CLOSER

Ambient Outdoor

THE CLOSER

HEINEKEN, LEPUB

(opens in a new tab)
Silver Cannes Lions
TRUST THE TWIST

Social Behaviour & Cultural Insight

TRUST THE TWIST

OREO, LEPUB

(opens in a new tab)
Silver Cannes Lions
THE HEAVIEST JERSEY

Social Behaviour & Cultural Insight

THE HEAVIEST JERSEY

NEW BALANCE, LEPUB

(opens in a new tab)
Silver Cannes Lions
150 YEARS OF WHATEVERKEN

Personalised Campaigns

150 YEARS OF WHATEVERKEN

HEINEKEN, LEPUB

(opens in a new tab)
Silver Cannes Lions
BAR EXPERIENCE

Corporate Purpose & Social Responsibility

BAR EXPERIENCE

HEINEKEN, LEPUB

(opens in a new tab)