Entertainment Lions For Gaming > Challenges & Breakthroughs

THE GAMING FRIDGE

LEPUB, Milan / HEINEKEN / 2024

Awards:

Bronze Cannes Lions
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Overview

Credits

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24 items

Grand Prix Cannes Lions
THE EVERYDAY TACTICIAN

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GAMER LOAN

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Silver Cannes Lions
THE GAMING FRIDGE

Brand Integration for Games

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Silver Cannes Lions
GAMER LOAN

Community Management/Social Engagement

GAMER LOAN

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Silver Cannes Lions
THE EVERYDAY TACTICIAN

Brand Partnerships, Sponsorships & Collaborations

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CODE MY CROWN

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DORITOS SILENT: THE WORLD'S FIRST AI AUGMENTED SNACK

Social Behaviour & Cultural Insight

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STARR PARK CCTV

Audio-Visual Content

STARR PARK CCTV

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PLAY HAS NO LIMITS FEAT. KING GNU

Audio-Visual Content

PLAY HAS NO LIMITS FEAT. KING GNU

PLAYSTATION, SIX INC

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LEGO FORTNITE

Brand Integration for Games

LEGO FORTNITE

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UNHIDE THE PRICE

Brand Integration for Games

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DEUTSCHER SPARKASSEN- UND GIROVERBAND E.V. & S-COMMUNICATION SERVICES GMBH, JUNG VON MATT AG

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DIABLO ANTHEM

Influencer & Co-Creation

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Bronze Cannes Lions
THE GAMING FRIDGE

Innovation in Gaming

THE GAMING FRIDGE

HEINEKEN, LEPUB

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Bronze Cannes Lions
DORITOS SILENT: THE WORLD'S FIRST AI AUGMENTED SNACK

Innovation in Gaming

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Shortlisted Cannes Lions
DIABLO ANTHEM

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Shortlisted Cannes Lions
THE EVERYDAY TACTICIAN

Audio-Visual Content

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Shortlisted Cannes Lions
THE MET REPLICA

In-Person Gaming Experience

THE MET REPLICA

VERIZON, VERIZON CREATIVE MARKETING

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Shortlisted Cannes Lions
A RIP IN REALITY

New Realities & Emerging Tech

A RIP IN REALITY

META, BBDO NEW YORK

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Shortlisted Cannes Lions
DORITOS SILENT: THE WORLD'S FIRST AI AUGMENTED SNACK

New Realities & Emerging Tech

DORITOS SILENT: THE WORLD'S FIRST AI AUGMENTED SNACK

DORITOS/ PEPSICO, PEPSICO

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Shortlisted Cannes Lions
THE MET REPLICA

Mobile Games

THE MET REPLICA

VERIZON, VERIZON CREATIVE MARKETING

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Shortlisted Cannes Lions
LOOT FOR GOOD

Brand Integration for Games

LOOT FOR GOOD

CALL OF DUTY ENDOWMENT, DAVID

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Shortlisted Cannes Lions
JBL QUANTUM GUIDE PLAY

Brand Integration for Games

JBL QUANTUM GUIDE PLAY

JBL QUANTUM, BLKJ HAVAS

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Shortlisted Cannes Lions
MISSION TALITA

Brand Integration for Games

MISSION TALITA

TALITA, AKESTAM HOLST

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Grand Prix Cannes Lions
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Tangible & Spatial Technology

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Tech-led Brand Experience

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Single-Market Campaign

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PUB MUSEUMS

Single-Market Campaign

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Gold Cannes Lions
150 YEARS OF WHATEVERKEN

Social Behaviour & Cultural Insight

150 YEARS OF WHATEVERKEN

HEINEKEN, LEPUB

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Silver Cannes Lions
0.0 BARRIERS

Food & Drink

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HEINEKEN, LEPUB

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Silver Cannes Lions
THE OFFICE CLEANERS

Brand Experience

THE OFFICE CLEANERS

HEINEKEN, LEPUB

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THE OFFICE CLEANERS

Targeting & Engagement

THE OFFICE CLEANERS

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BOTTEGA FOR BOTTEGAS

Partnerships/Collaborations

BOTTEGA FOR BOTTEGAS

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Silver Cannes Lions
BEER POWER

Market Disruption

BEER POWER

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Silver Cannes Lions
THE GAMING FRIDGE

Brand Integration for Games

THE GAMING FRIDGE

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Silver Cannes Lions
OUT-OF-HOME MATCHES

Use of Events & Stunts

OUT-OF-HOME MATCHES

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PUB MUSEUMS

Single-Market Campaign

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PUB MUSEUMS

Immersive Experiences

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HEINEKEN, LEPUB

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THE CLOSER

Design for Promotional Items

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Silver Cannes Lions
PUB MUSEUMS

Brand-Owned Experiences

PUB MUSEUMS

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Silver Cannes Lions
PUB MUSEUMS

Use of Technology

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Silver Cannes Lions
THE CLOSER

Ambient Outdoor

THE CLOSER

HEINEKEN, LEPUB

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Silver Cannes Lions
TRUST THE TWIST

Social Behaviour & Cultural Insight

TRUST THE TWIST

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Silver Cannes Lions
THE HEAVIEST JERSEY

Social Behaviour & Cultural Insight

THE HEAVIEST JERSEY

NEW BALANCE, LEPUB

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Silver Cannes Lions
150 YEARS OF WHATEVERKEN

Personalised Campaigns

150 YEARS OF WHATEVERKEN

HEINEKEN, LEPUB

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Silver Cannes Lions
BAR EXPERIENCE

Corporate Purpose & Social Responsibility

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