Squarespace is a young company that has created an online platform where subscribers can build custom websites from a variety of clean, versatile templates. Within the category, Squarespace offers the most beautifully designed, and professional-looking sites, but it’s one of the smaller players in this arena. Squarespace’s focus on design and usability attracts an audience of users who care about creating professional and beautiful-looking websites, but don’t know how to build one themselves. Squarespace believes anyone can turn any idea into a beautiful Squarespace website that will create an impact and help their idea become a success.

The client wanted a 30 second Super Bowl ad to educate people about Squarespace, communicate its focus on premium design, and explain what it could do for the viewer.

But we needed to stand out on the biggest ad day of the year – so we decided to do something different.

Instead of just a TV spot, we made a real-world product demonstration that proved that no matter how out there your idea is, when you build a beautiful website for it on Squarespace, it becomes something the world can’t ignore.

The album design needed to reflect the concept of the album, as well as be a premium piece that lived up to the premium design aesthetic of Squarespace itself. We wanted this album to become a collectable piece, a special, unique album that didn’t look or sound like anything else out there right now.