Radio and Audio > Radio Entry
LOBEDU LEO BURNETT, Johannesburg / COCA-COLA / 2006
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The brief was to make consumers aware that Lemon Twist and Schweppes Sparkling Granadilla had changed their names to Twist Lemon and Twist Granadilla. None of the people we called were aware that the conversation was being recorded.
ScriptInEnglish
SFX: Phone ringing.FVO: Goodday.MVO: Hello. May I please speak to Althea Timm?FVO: It’s Althea speaking.MVO: My name is Tolerance Maseko from the Department of Name Changes and Reconciliation.
FVO: Yes.MVO: Ma’am as you know names are being changed across the country, like Pretoria is now Tswane. Well the Department have decided to change your surname. So from now on you’ll be known as Althea Nonkululekho Timm.
FVO: No! I wasn’t born like that!MVO: Pretoria wasn’t born like that either. And it’s now Tswane.
FVO: You can change Pretoria but you’re not gonna change me. Tomorrow you’re gonna tell me I’m married!
SFX: Laughter.ANN: It takes time getting used to a new name. Lemon Twist is now Twist Lemon. The same great taste just a new name. Twist Lemon. Put a twist in it!
ScriptInOriginalLanguage
SFX: Phone ringing.FVO: Good day.MVO: Hallo. Kan ek asseblief met Althea Timm praat?FVO: Dis Althea wat praat.MVO: My naam is Tolerance Maseko van die Departement van Naam Veranderinge en Versoening.
FVO: Yes.MVO: Mevrou u weet mos name in die land word verander soos Pretoria is nou Tswane.
FVO: Ja.MVO: Wel die departement het toe besluit om u van te verander. So van nou af sal mevrou bekend wees as Althea Nonkululekhu Timm.
FVO: Nee! Ek was nie so gebore nie!MVO: Maar Pretoria is ook nie so gebore nie en dis nou Tswane.FVO: Nee, nee nee nee! Julle gaan Pretoria change. Julle gaan nie vir my change nie. More kom jy my sê eks getroud ook nou nog!
ANN: Dit neem ‘n rukkie om gewoond te raak aan ‘n nuwe naam. Lemon Twist word nou Twist Lemon genoem. Dieselfde lekker smaak net ‘n nuwe naam. Twist Lemon. Put a twist in it.
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