The brief was to make consumers aware that Lemon Twist and Schweppes Sparkling Granadilla had changed their names to Twist Lemon and Twist Granadilla. None of the people we called were aware that the conversation was being recorded.

SFX: Phone ringing.FVO: Hello.MVO: Good morning. Is this Eveleen Nel?FVO: Yes speaking.MVO: Yes ma’m my name is Tolerance Maseko from the Department of Name Transformation.

FVO: Yes.MVO: Ma’m we are changing the names in line with our constitution and Africanisation. You are the owner of the Buttercup guesthouse.

FVO: That’s right.MVO: Well ma’m I must inform you happily that the Department of Name Transformation have decided to change it to Langalipalele.

FVO: No.MVO: Ma’m sorry. Why are you upset? It means ‘sunshine’ ma’m.FVO: No, no, no, no, no, no!!!ANN: It takes time getting used to a new name. Lemon Twist is now called Twist Lemon. Put a twist in it.