The customer service operators at JetBlue are known as the fuzzy slipper brigade. Not only because they work from home in their slippers but also for their reputation as the most helpful and kind customer service people in the business. We decided to put them to the test. This campaign is made up of actual calls to 1-800-JETBLUE. The caller is the copywriter working without scripts, just simple starting points. And the fuzzy slipper brigade has no clue they’re being recorded, they’re just doing their job. What other airline would put their customer service people on the radio?

SFX: Phone dialingFVO: Thank you for calling JetBlue airways, how can I help you?MVO1: Hey, me and my business partner are looking online and we can’t find the 1st class tickets.

FVO: Okay we only have one class of service.MVO1: (To friend off the phone) She says they don’t have 1st class.MVO2: (In background) Where am I going to sit?FVO: Well, all the seats are the same, they’re all leather, they all recline, they all have DirecTV for free.

MVO: Oh that’s pretty nice.FVO: I can tell you what seats are available if you have a specific place you like to sit on the plane.

MVO: I like to sit as close to the front as possible.FVO: Okay and (cut off)MVO: With a curtain separating me from the other people on the plane.FVO: We don’t have that. We just have one class of service the whole plane.MVO: You think maybe they could make an exception and do one VIP chair, like just put a sign on the back that says “VIP”.

FVO: (Laughs) You’d have to ask the flight crew about that.MVO: Hmm, my business partner has this hat that says, “extra special important business man” maybe I can wear that....FVO: You’re welcome to wear that. (Laughs)MVO: (To buddy off phone) She’s cool with the hat. (Back on phone) Thank you very much.

FVO: No problem, thank you for calling JetBlue.SFX: Sound of a jetANN: Dear Richmond, we like to make everyone feel important. Contact us at 1-800-JetBlue or JetBlue.com to book flights to New York and Boston. Sincerely JetBue