The Brief was simple, design a self promotional piece that clients and potential clients would want to keep.

After deciding upon producing a notebook that can be used everyday, the real challenge was how to make it different from other notebooks clients might have and how to them engaged enough to use it all the way through.

Every client that has received a copy of the notebook has commented positively about it. Often more than once, when they find something hidden, that they hadn't noticed previously.

One of the good things about working on self promotional items, a perfect opportunity to really bend the rules.