To remind European creatives that Elanders is one of Sweden’s oldest, largest and most competent printing houses. Show that they can do small, creative printed matters, not just large catalogue productions.

To design a piece of printed matter for that fastidious target group. To present different printing techniques in an attractive and efficient way.

The percentage of answers was surprisingly high. People contacted Elanders to get additional posters for friends and collegues. It has been confirmed that some very picky design agencies decorate their office walls with Elanders posters.

Creatives are often extremely devoted to their jobs. Why not make a series of posters with intricate examples of printing techniques for all the design nerds out there? To create variations, each poster has its own current (rather nerdy) theme: eg. Movie bad guys, Swedish summer and First novels.