Design > Corporate or Brand Identity
LUKAS LINDEMANN ROSINSKI, Hamburg / undefined / 2010
Awards:
Overview
Credits
BriefExplanation
Develop and create a corporate website, that strictly fits to the famous and international awarded Corporate Design-Concept of Lukas Lindemann Rosinski.
ClientBriefOrObjective
The corporate design of Lukas Lindemann Rosinski should take the next logical step: by launching the agency website. The corporate design idea is very strict and minimalistic. The main part is the logo. Two key objectives: 1. How can we take the advantage of a 2-dimensional design and enhance it to an interactive, 3-dimensional object.2. How can we ensure showing overall information, facts, articels and cases of LLR in a entertaing and surprising way.
Effectiveness
On the launching week we reached up to 10,000 views a day. 120 blogs and design websites featured the site, three days after launching the website was awarded with 'FWA side of the day'.
Execution
We supplement the CI by addition two completly new aspects: boundless fexibility and organic changeableness. So the CI was given the ability to freely float and move in space and to constantly change. But always stringently following the guiding concept of colours and the three bars.The logo is the essential component of the CI. So it took over the task of the navigation platform.
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