"Drug Test Poster" is not just a promotional poster for a TV Show. We turned the drama promotional poster into a drug test strips and made it easy for women to test their drinks for drugs. It raised people's awareness of how close drugs are in our daily lives and helped women protect themselves from sexual assault caused by spiking drinks. After the campaign, the city’s drug crime rates have dropped by 57.4%. And collaboration proposals and inquiries are constantly flooding in from local police departments and government offices. It is a K-Drama poster that fights against sexual assault.

South Korea is no longer a drug-free nation. This is very shocking for the Korean public since drugs were regarded as incidents involving only the top celebrities or wealthy heirs in Korea. However, in a matter of a few years, drugs have infiltrated ordinary housewives, businessmen, professors, and even college students. In particular, the crime of secretly adding GHB, a colorless, tasteless, and odorless drug to alcohol or beverages in order to sexually assault women, has emerged as a major social problem. These drug crimes continued endlessly, many of them taking place in nightclubs in Gangnam, Seoul, where the wealthy middle class lived. Over the past three years, more than 8,000 cases of sexual assault using spiked beverages have been reported. This is an incredibly large number for a very small country called Korea.

South Korea is no longer a drug-free country. The number of drug offenders has increased by 134% over the past five years, and the number of teenage drug offenders has increased by 53.9% in just a year. In particular, the crime of secretly adding GHB, a colorless, tasteless, odorless drug to alcohol/beverages in order to sexually assault women, has emerged as a major social problem. Over the past three years, more than 8,000 cases of sexual assault using spiked beverages have been reported. Meanwhile, JTBC was about to launch a new K-Drama. "Strong Girl Nam-soon" revolves around a mother-daughter heroes across three generations with superhuman strength sweeping drug crimes around the Gangnam district in Seoul. If we could fight against drugs by carrying the TV series’ world to the real world, we thought this could be a meaningful campaign for our society as well that goes beyond mere marketing.

A crime of secretly adding GHB, a colorless, tasteless, and odorless drug to alcohol or beverages in order to sexually assault women, has emerged as a major social problem in South Korea. Over the past three years, more than 8,000 cases of sexual assault using spiked beverages have been reported. This is an incredibly large number for a very small country called Korea. "Strong Girl Nam-soon" revolves around a mother-daughter heroes across three generations with superhuman strength sweeping drug crimes around the Gangnam district in Seoul, South Korea. If we could fight against drugs by carrying the TV series’ world to the real world, we thought this could be a meaningful campaign for our society as well that goes beyond mere marketing. So, we made the drama promotional poster into a drug test strips and placed it in places where young women, who are the main targets of sexual assault due to spiking drinks, frequent. It is a K-Drama poster that fights against sexual assault.

In line with the television series’ storyline of taking down drug cartels in Gangnam, the official poster for “Strong Girl Nam-soon” was turned into actual detachable drug test strips. With the technological support from a medical diagnostics company – from designing the material of paper, ink to developing the perfect printing temperature in order to make the drug test strips possible on poster – it was possible to develop an interactive poster containing test kits to detect any drug use of a suspicious drink or alcohol in just a minute. The “Drug Test Poster” contains 27 detachable round-shaped drug test kits. The test kit is easily separable from the poster so that people can take and keep it with them freely. Place a drop of the drink on the kit, the color of the test kit changes to green if the drink is drugged.

Korean television series "Strong Girl Nam-soon" revolves around a mother-daughter heroes across three generations with superhuman strength sweeping drug crimes around the Gangnam district in Seoul, South Korea. If we could fight against drugs by carrying the TV series’ world to the real world, we thought this could be a meaningful campaign for our society as well that goes beyond mere marketing. The campaign was specifically designed to practically help to stop drug crimes rather than using drugs asan excuse for provocative marketing to receive higher viewership ratings of the show. Gangnam district was targeted for the campaign where drug crimes in Seoul most commonly occur and the series mainly take place, focusing on helping young women who are mostly vulnerable to drug crimes.

From October 7 to November 26 while the drama was aired, the campaign was executed in Gangnam district, Seoul, the setting of the show and where the Spiking drinks crimes occur the most. The “Drug Test Posters” were specifically distributed in areas where young females and students flock including subway stations, bus shelters, theaters, private institutes, internet cafes, hair salons, coffee shops, plastic surgery clinics, and 20 universities.

Within a month of the campaign, all 27,000 drug test strips were used. After the campaign, the city’s drug crime rates have dropped by 57.4%. Major domestic, international news channels, and media reported about the campaign with the headline "The Good Influence of Television Shows(K-drama)". Positive posts and responses about the drug test posters were uploaded consistantly on social media, and the National Police Agency officially supported the campaign in recognition of its authenticity and effectiveness. To respond additional inquiries for posters from individuals and organizations such as schools, private institutes, hospitals, and government offices, the posters were additionally distributed to people in demand. The campaign spread nationwide. And 'Strong Girl Nam Soon' ranked in the top 3 TV shows on Netflix worldwide. Now, collaboration with local police departments are underway.

hrough the "Drug Test Poster" campaign, people became aware of how close drugs are to our daily lives, and women who were targets of drug crimes were able to protect themselves. And collaboration proposals and inquiries are constantly flooding in from local police departments and government offices. Because with our technology, any paper can be made into a drug test strip. Now, collaborations with local police departments are underway and we will open our technology to all people, companies and institutions.