50 designer brands had the brief to create a piece that will show the world Turkey’s incredible legacy. With all 50 designer we worked closely on their approaches and they were all different and unique. Valentino took its identity and adorned it with Turkish romantic symbol, the tulips. Used to tulips facing that are just like two lovers chasing each other on the Bosphorus. Balmain channeled the renowned splendor of the finest Ottoman artisans, with Turkey’s rich heritage. At the end it all came together beautifully and displayed with a glorious exhibition design.

The focus of the exhibition was storytelling through iconic and unique products. This experience was also translated into sales. Golden Goose created and offered for sale similar models to the one produced for the exhibition.

This has been a project that has beyond explanation impact on us Turkish people. For a society that is inspired almost every day, every minute by the values of the West, looking back at our culture, and reminding ourselves of the beauty of our own culture again, and meeting it at a place in which the whole world respecting it, a level we could never imagine, has been literally priceless.

Beymen has become the luxury destination of the world's most prominent designers for over 50 years. We embarked a comprehensive approach to celebrate the cultural legacy which have came out from these lands and

have inspired the whole world for 500 years.

The history of luxury and fashion has actually deep roots stemming from

the Ottoman Culture, generating an incredible legacy to Turkish lands and around. These lands has been the center of luxury for thousands of years.

Luxury has been a notion that has always been asssociated with the West. Beymen wanted to change the narrative and remind the world of the power of Turkish legacy over the world of fashion throughout history.

The world’s greatest 50 brands like Dior, Valentino, Tom Ford, Balmain and much more from Beymen’s luxury portfolio, has been asked and briefed to create a piece that symbolizes the inspiration they take from the history of Turkish lands creating a tribute to our culture. All designed an item as a romantic pay back to the blessings of Turkish culture.

Luxury has been a notion that has always been asssociated with the West. Beymen wanted to change the narrative and remind the world of the power of Turkish legacy over the world of fashion throughout history.

The world’s greatest 50 brands like Dior, Valentino, Tom Ford, Balmain and much more from Beymen’s luxury portfolio, has been asked and briefed to create a piece that symbolizes the inspiration they take from the history of Turkish lands creating a tribute to our culture. All designed an item as a romantic pay back to the blessings of Turkish culture.

Beymen “Golden Opulence Exhibition” reached 135M+ interactions on social media. Additionally, it generated over 14M interactions in the local press and a staggering 163.7M in the global press, being featured in 133 media outlets. during its opening period, from November 6th to December 12th, the exhibition wasa visited by approximately 50.000 people.