Heaven Fish's brand collateral design captures the spirit of Yoro's Lluvia de Peces, melding local culture with practical elegance to create a visual identity for a miracle. Each piece of collateral— packaging, promotional materials, “The Book of Yoro” and more—tells the story of community transformation and sustainability, enhancing the consumer experience and connection to the brand. By employing materials like recycled banana leaves and incorporating the real-life signatures of the Sky Fishers, the design goes beyond aesthetics to embody the brand’s ethos of environmental responsibility and progress, making it a powerful example of craft that enriches brand identity.

Yes, the brand collateral designed for Heaven Fish is available as part of the product purchasing experience, available in different distribution centers where our fish lands and airports across the region. This includes both local markets in Honduras and various international outlets, ensuring that the unique story of the Lluvia de Peces and the sustainable practices of Heaven Fish reach a global audience. These items are integral to how consumers turn it into a love brand. The collateral is designed not only to attract attention but to educate consumers on the brand’s impact in Yoro, intensifying the overall product appeal.

The community of a small town in the heart of Honduras has marveled at the enigmatic spectacle of fish descending from the sky, a natural phenomenon that has become part of Yoro’s identity for the past one hundred years. The “Lluvia de Peces” or rain of fish is more than a meteorological phenomenon, is also the cultural centerpiece of the whole town, and its main local legend. Scientists believe waterspouts form by tunnel cloud suck up the fish from near the coastlie and sent them off, but townsfolk call it a miracle.

People are proud of the rain and celebrate it greatly. In May, a big festival is celebrated, with its main theme being the mystic rain of fish. They come together and commemorate the original miracle believed to have been blessed by the local priest from a century ago, Father Subirana.

Heaven Fish was created to intertwine these celestial occurrences with the demand for authentic and sustainable products. By giving a designation of origin of the fish that fall from the sky to the townsfolk, came a new hope since they used to earn very little money, about a dollar in US currency per day, until they signed up a contract for a designation of origin to become Sky Fishers. It needed a brand, a symbol for the miracle and that how the fish under the halo was born.

"Lluvia de Peces," or "Rain of Fish," is a phenomenon where fish fall from the sky during rainfall. Scientists believe it is caused by waterspouts caused by tornados in nearby bodies of sea. This is a highly significant event for the local community, as they believe it to be a miracle. We sought to transform this local wonder into a business with an appealing brand experience. Objectives included enhancing brand recognition and significantly boosting local incomes. The budget was carefully allocated to ensure the use of sustainable, locally sourced materials that would reflect the brand's environmental and social commitments. The project's scale was extensive, encompassing a range of collateral designed to reach a wide audience. This involved producing a high volume of materials, including packaging, brochures, and in-store displays, each designed to tell the Heaven Fish story and its impact on Yoro's community.

The creative idea behind Heaven Fish's brand collateral centered on "Sustainability Through Storytelling." Each piece of collateral was crafted to reflect the unique narrative of Yoro’s Lluvia de Peces and its transformational impact on the community. Targeting environmentally conscious consumers and organizations that value ethical sourcing, the collateral was designed to resonate emotionally and intellectually, emphasizing the brand’s commitment to transforming local lives and landscapes. This approach aimed to engage a broad demographic, from young adults attracted by the sustainability aspect to older consumers drawn to the cultural story. By integrating traditional designs with modern sustainability needs, the collateral fosters a deeper understanding and connection with the brand, enhancing consumer loyalty and advocacy for Heaven Fish's mission.

The brand collateral involved a comprehensive design strategy that utilized eco-friendly materials and culturally inspired aesthetics. Recycled banana leaves were used for packaging, embodying the brand’s sustainability ethos, while the graphic elements drew from local art forms, connecting consumers to Yoro's cultural identity. Each piece of collateral, from labels to brochures, display units, and even merch. All cohesively designed to tell the Heaven Fish story, emphasizing the cycle of rain, harvest, and renewal symbolized by a halo motif. The design process was collaborative, involving local artists and environmental consultants to ensure authenticity and ecological integrity. This meticulous attention to design details ensured that all touchpoints were not only visually appealing but also communicated the brand's core values of community upliftment and environmental stewardship, making of Heaven fish an icon and a locally lovebrand.

Heaven Fish’s brand collateral has significantly contributed to the brand’s success, with tangible results seen in sales, consumer engagement, and brand recognition. Locally, the impact has been transformative, boosting average incomes from $1 to $6 per pound of fish with a designation of origin sold to the company, increasing the town’s economy by 400% and fostering a strong sense of community pride. Each Sky fisher (people who gather fish from heaven) was given a carefully design equipment, the iconic design was so eye-catching that became merch. Now Heaven fish has more than 40 merch items and also x11 flavored fish. Its innovative design has reached more than 500 distribution centers across Honduras. The cultural impact has been profound, with increased appreciation for Yoro’s unique traditions and sustainable practices. Overall, the project has exceeded its objectives, setting a new standard for how brand collateral can drive economic and cultural development.