In this campaign we have connected a radio spot with Internet across YouTube. The announcers of the campaign where asked them to record their radio spots in entertaining conditions.And to verify that what they are saying is true, the announcers invite the listeners to enter YouTube and see for themselves how the radio spot was recorded.

VO: Casting this spot while I'm horse jumping backwards is wanting to innovate, and wanting to innovate is having a Plan Ballantine's.Plan Ballantine's. Your way to leave an impression.By the way, if you don't trust me, that I did the casting for this spot while doing horse jumping backwards, you can check it on YouTube: "Casting on a Horse Plan Ballantine's".

VO: Haber locutado este anuncio haciendo saltos hípicos montado al revés, es querer innovar. Y querer innovar es tener un Plan Ballantine's.

Plan Ballantine's. Tu manera de dejar huella.Por cierto, si no crees que locuté este anuncio haciendo saltos hípicos montado al revés, busca en YouTube "Locutor a Caballo Plan Ballantine's".